Advanced search

Showing result 1 - 5 of 1679 essays matching the above criteria.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  3. 2. Messages from the deep: A reception study of Denis Villeneuve's Dune

    University essay from Göteborgs universitet/Institutionen för kulturvetenskaper

    Author : Sarah R. Kern; [2024-02-06]
    Keywords : Hegemony; Production Reception; Discourse; Dominant Negotiated Oppositional; Dune; Representation; Reception study; convergence culture; science fiction; participation culture; fandom;

    Abstract : This essay uses Pierre Bourdieus habitus, symbolic capital, Social fields, Stuart Halls representation theory and Encoding/Decoding system, as well as Henry Jenkins concept of convergence culture and media convergence, to conduct a reception study of Denis Villeneuves 2021 adaption of the science fiction movie Dune. The material collected for the reception study is collected in the form of reviews and features from experts in cinema, juxtaposed against material collected from YouTube in the form of reviews, reaction videos and video essays from social groups sectioned around cinephiles and science fiction fandom. READ MORE

  4. 3. Var kommer intresset till hyggesfritt skogsbruk ifrån?

    University essay from SLU/School for Forest Management

    Author : Andreas Bohman; Eskil Calmered Tersmeden; [2024]
    Keywords : skogsvärden; intervjustudie; enkätundersökning;

    Abstract : Hyggesfritt skogsbruk är något som mer och mer ses som ett intressant alternativ för skogsägare. Det diskuteras hyggesfritt skogsbruk i olika debattforum, på nyheter och i politiska sammanhang. Även hos de väletablerade skogsföretagen pågår diskussioner om hyggesfritt. READ MORE

  5. 4. How Storytelling Drives Activism and Resistance? : Mobilization behind the Strategic Lawsuits Against Public Participation

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Suad Sadullahi; [2024]
    Keywords : Resistance; SLAPP; Activism; Space; Storytelling; Power relations; Mobilization;

    Abstract : This thesis focuses on the stories of activists in Kosovo and why and how they resist in a context where powerful actors increasingly use strategic lawsuits against public participation (SLAPP) as a new mode of exercising power. The thesis seeks to understand resistance and new ways of exercising resistance in the context of SLAPP. READ MORE

  6. 5. Accessibility in Social Media : Facebook and the Older Adult

    University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Author : Angie Jeansson Hall; Arshed Al-Hadeethi; Jenny Gustafsson; [2024]
    Keywords : Older Social Media Users; Heuristic Evaluation; Inclusive Design; WCAG Compliance; Digital Exclusion; Facebook Usability; User Study;

    Abstract : In recent years, there has been a substantial increase in the percentage of seniors using social media, yet few studies have been conducted to understand the challenges underlying social network utilisation by seniors. By understanding what motivates seniors to use social media, the difficulties they encounter while using them and what would be an inclusive social media from their perspective is paramount for designing inclusive user interfaces that suit this growing population. READ MORE