Essays about: "why companies communicate"

Showing result 21 - 25 of 45 essays containing the words why companies communicate.

  1. 21. Facets. A toolkit to start conversations about connected things with our clients : How can designers make the Internet of Things more tangible

    University essay from Umeå universitet/Designhögskolan vid Umeå universitet

    Author : Marcel Penz; [2016]
    Keywords : Internet of Things; IoT; Interaction Design; Design; UID; Connected Products; Connected Services; Toolkit; Supporting Conversations;

    Abstract : The Internet of Things (IoT) is about connectedness between people and artefacts surrounding them. It is also about the transition between the physical and the digital when interacting with those artefacts. Adding a digital layer allows us to pair static artefacts (like products) with dynamic experiences (like services). READ MORE

  3. 22. Hållbarhetsredovisningens betydelse för ett företags legitimitet : en fallstudie av Swedbank

    University essay from SLU/Dept. of Economics

    Author : Oscar Nordstrand; Eric Norrman; John Peterson; [2016]
    Keywords : Global Reporting Initiative; legitimicity; stakeholder theory; sustainability report; triple bottom line;

    Abstract : Ökad medvetenhet om människans påverkan på hållbarhet har medfört att det ställs allt högre krav på att företag ska arbeta mot hållbar utveckling. Eftersom frågor om hållbarhet påverkar företagens ställning i samhället är det viktigt att företagen integrerar hållbarhet i verksamheten. READ MORE

  4. 23. How to Make Promotions Work in a Cost-efficient Context - A Case Study at Lantmännen

    University essay from Lunds universitet/Teknisk logistik

    Author : Caroline Vitasp; Helena Nyman; [2016]
    Keywords : Promotions; Promotion Planning; Cross‑functional Processes; Supply Chain Configuration; Strategy Alignment; Customer Service Level CSL ; Key Performance Indicators KPI ; Sales and Operations Planning S OP ; Master Scheduling MS ; Cost‑efficiency; Market Responsiveness; Technology and Engineering;

    Abstract : Problem -­‐‑ Promotions are the main reason for a majority of stock out situations and increases the amount of waste for perishable items, and strong competition within grocery retail has led to a significant increase in frequency and depth of promotions since the late 20th century. Lantmännen Cerealia has identified problems with low customer service levels (CSL) during promotions and lack of long term planning in general. READ MORE

  5. 24. The Power of B2B Brands : A case study of how B2B companies in the forest industry can communicate sustainability through their Brand

    University essay from Umeå universitet/Företagsekonomi

    Author : Joakim Bålfors; Johan Ståhlspets; [2016]
    Keywords : marketing; brand management; sustainability; marketing communication; marknadsföring; varumärke; hållbarhet; marknadskommunikation;

    Abstract : Today’s B2B companies operate in a global business world that is characterised by product homogenisation and intense competition. Finding sources for differentiation and consequently competitive advantage is a concern that no company with a long-term horizon can ignore. READ MORE

  6. 25. TOTAL COST OF OWNERSHIP IN SALES AND MARKETING

    University essay from Lunds universitet/Produktionsekonomi

    Author : Ville Orlander Arvola; Axel Eriksson; [2015]
    Keywords : Axis.; network based video surveillance; cost factors; seller perspective; framework; marketing; sales; total cost of ownership; TCO; Technology and Engineering;

    Abstract : Background: There is an internal belief within Axis that despite their products’ relatively high initial price, the total cost of ownership (TCO) of an Axis camera solution is lower than that of other brands. However, there is no internal research or tools to verify if it is true. READ MORE