Essays about: "why companies communicate"
Showing result 16 - 20 of 45 essays containing the words why companies communicate.
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16. Internal accounting communication - How do managers frame financial information towards employees?
University essay from Göteborgs universitet/Graduate SchoolAbstract : Background and problem: Communicating and using financial information internally is something which all companies do. To be able use financial data employees have to understand it, and it is the corporate managers whose task it is to communicate this to the employees. READ MORE
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17. Why Purpose? A quantitative study on the impact of a communicated corporate purpose on consumers' and potential employees' brand reactions
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : The purposes of organisations is an increasingly discussed topic and during recent years, more and more companies have started to communicate their corporate purpose to consumers. Consumers as well as employees increasingly desire meaning with their consumption and in their careers. READ MORE
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18. Do sustainable personalities exist? : A study examining the link between recruiters' personalities and the communication of sustainability
University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälleAbstract : The world that we live in today is neither fair nor sustainable. Since the acknowledgements of theseissues have changed increased in recent years, the preferred attributes in the job seeking process havechanged. READ MORE
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19. The female consumers’ perceptions and expectations of clothing companies’ social media presence : A qualitative study on what perceptions and expectations female students have on clothing companies, on the social media channels Instagram and Facebook
University essay from Umeå universitet/FöretagsekonomiAbstract : Abstract In today’s society, clothing companies and their consumers have an increased presence on social media where they interact with each other in different ways. This relatively new kind of interaction can have many advantages for both clothing companies and consumers. READ MORE
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20. The business of business is societal responsibility: A case study of drivers and goals of FMCGs’ corporate brand endorsement
University essay from Göteborgs universitet/Graduate SchoolAbstract : Within brand research there is a debate regarding if multinational companies will benefit most from emphasizing their product brand or their corporate brands. The past decade has also brought increased market awareness of sustainability. Against this background it is interesting that major FMCGs have recently engaged in corporate brand endorsement. READ MORE
