Essays about: "why relationship marketing is important"

Showing result 1 - 5 of 17 essays containing the words why relationship marketing is important.

  1. 1. Farming with Draft Animals: Using Retro Innovations for Sustainable Agrarian Development. : A case study of organic small-scale farming in Northern Italy.

    University essay from Stockholms universitet/Stockholm Resilience Centre

    Author : Anna Garre; [2022]
    Keywords : craftsmanship; interpretive method; draft animals; non-representational theory; Italian Alps; Po Valley; retro-innovation; farming styles; stewardship; sustainable agrarian development;

    Abstract : To farm more sustainably, some farmers are rediscovering and innovating knowledge, skills, and technologies that were used before the modernisation of agriculture in the 1950s. One such 'retro-innovation' is the use of draft animals as a source of labour on farms. READ MORE

  2. 2. Destination branding through local food products: The case of Südtirol / Alto Adige

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Edoardo Macelloni; Florian Felder; [2020]
    Keywords : Destination branding; food tourism; inverse country of origin; stakeholder collaboration; Südtirol Alto Adige; Business and Economics;

    Abstract : Title: Destination branding through local food products: The case of Südtirol / Alto Adige Date of the Seminar: 4th of June 2020 Course: BUSN39 Degree Project in Global Marketing Authors: Florian Felder & Edoardo Macelloni Supervisor: Tommy Shih Keywords: Destination branding, food tourism, inverse country of origin, stakeholder collaboration, Südtirol / Alto Adige Thesis purpose: The purpose of this thesis is to investigate the relationship between local food products and destinations. More specifically, this thesis aims to research how local food is used as a differentiating tool in destination branding. READ MORE

  3. 3. Mobility-as-a-Service and Electrification of Transport : A Study on Possibilities and Obstacles for Mobility-as-a-Service in Stockholm and Implications for Electrification of Vehicles

    University essay from KTH/Energiteknik

    Author : Albert Petersson; [2020]
    Keywords : ;

    Abstract : Increasing urbanization drives the need for cities to make transport more efficient, both to meet climate goals as well as creating an attractive living environment for its residents, with less congestion, noise and local pollution. As vehicles are increasingly electrified, further innovations will be needed in order to meet environmental, social and economic sustainability targets, and a more efficient use of vehicles and public transport is central in this endeavor. READ MORE

  4. 4. Brand Equity within Skin Care : A Qualitative Study of Consumer Attitudes and Preferences towards Green Skin Care Brands

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Maria Lindgärde; Andrej Mionic; [2020]
    Keywords : Branding; Green Branding; Brand Equity; Customer-Based Brand Equity; Consumer Behavior; Skin Care;

    Abstract : The green trend has exploded on the skin care market, as it is the fastest growing sector in the world market compared to other green cosmetic products. However, previous literature has primarily focused on cosmetics rather than skin care, which is why this study uses an exploratory and qualitative approach to study the attitudes Swedish consumers have towards skin care brands. READ MORE

  5. 5. Money Making Characteristics of an Influencer : An explanatory study of the relationship of influencers’ characteristics on consumers’ purchase intentions

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Nygren; Evelina Kindvall; [2019]
    Keywords : Attractiveness of an influencer; authenticity of an influencer; influencer characteristics; influencer marketing; influencers; purchase intentions; social media; trustworthiness on an influencer.;

    Abstract : Background: Influencer marketing is a rather new marketing strategy where companies use influencers to promote their products and services on their own social media platforms. Previous studies have shown that companies use influencer marketing for creating purchase intentions for the consumer, whereas other studies have indicated three different characteristics of an influencer, authenticity, attractiveness and trustworthiness, that are important to possess in order to be able to influence its followers, which is why this study wanted to do a combination of these types of studies. READ MORE