Essays about: "women apparel"

Showing result 1 - 5 of 15 essays containing the words women apparel.

  1. 1. How do the Female Attitudes Towards Sustainable Branding Influence Purchase Intention in the Sportswear Industry : A qualitative study of women aged 20-50.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Nicole Vizcaino; Emma Kettunen; [2023]
    Keywords : Attitudes; Sustainability; Sustainable branding; Brand sustainability; Greenwashing; Sportswear; Sportswear industry; Sports apparel industry;

    Abstract : Background: The sportswear industry has grown rapidly in the past years, with sportswear becoming a popular choice for everyday wear and sports activities. However, concerns about sustainability have emerged, prompting consumers to think about their purchasing habits. READ MORE

  3. 2. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Xinying Liu; Zirong Wang; [2023]
    Keywords : Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

    Abstract : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. READ MORE

  4. 3. Consumers’ perception of Femvertising as a Digital Marketing Strategy in the Beauty- and Apparel Industry : A Qualitative Study of Swedish Gen Z Consumers

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Lovisa Borssén Myrén; Annie Danås; [2022]
    Keywords : Femvertising; female portrayals; consumer perception; digital marketing; WOM; proactive development; company responsibility; consumer expectations; buying behavior; Gen Z;

    Abstract : This paper is about femvertising which is used as a strategy within marketing to attract female consumers. This strategy is done by companies by pushing for gender equality and female empowerment in their ads. There is a lack of research regarding how femvertising affects consumers' purchase intentions and buying behavior. READ MORE

  5. 4. The influence of breast asymmetry on the product development of bras : A mixed methods research

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sanne Jansen; Alina Milbradt; [2019]
    Keywords : Breast Asymmetry; Product Development; Bra Development; Intimate Apparel;

    Abstract : Background: The fashion world is increasingly aware of different body types and becomes more diverse every year. However, breast asymmetry, which is highly common among women with a rate of 88 percent, is not addressed by the fashion industry at all. READ MORE

  6. 5. Better Work Haiti: Women's Economic and Social Upgrading in Haiti's Apparel Value Chains.

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : José Luis Rodriguez Ortiz; [2019]
    Keywords : Social Sciences;

    Abstract : In Haiti, the apparel industry is considered a key sector for driving economic growth, reducing poverty and improving living conditions through employment. Thereby, participation in Global Value Chains (GVCs) is essential for the country’s development plan. READ MORE