Let’s turn on the cameras, it becomes so much more personal then : A study on digital natives in global virtual teams

University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen


The aim of this study is to develop items in the form of statements that may be used in future more extensive quantitative studies. This to enable future researchers to investigate trust development for digital natives (individuals who grew up surrounded by information and communications technology) in global virtual teams. This is done by conducting a case  study  on  a  firm  with  both  quantitative  and  qualitative  data  collecting  methods. Theories  from  previous  research  regarding  digital  nativeness, trust,  normative  actions, communication and cultural openness are used in order to develop constructs and a new research model. Items from previous research are modified to better fit into the settings in which global virtual teams work. New items are alsodeveloped to measure the constructs that have not been brought up in previous research, that the authors believes affect trust development in global virtual teams. After analyzing data gathered from interviews, face validity  test  and  a  pilot  survey,  the  paper  concludes  with  a  further  modified  list  of relevant items.

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