Let’s turn on the cameras, it becomes so much more personal then : A study on digital natives in global virtual teams
The aim of this study is to develop items in the form of statements that may be used in future more extensive quantitative studies. This to enable future researchers to investigate trust development for digital natives (individuals who grew up surrounded by information and communications technology) in global virtual teams. This is done by conducting a case study on a firm with both quantitative and qualitative data collecting methods. Theories from previous research regarding digital nativeness, trust, normative actions, communication and cultural openness are used in order to develop constructs and a new research model. Items from previous research are modified to better fit into the settings in which global virtual teams work. New items are alsodeveloped to measure the constructs that have not been brought up in previous research, that the authors believes affect trust development in global virtual teams. After analyzing data gathered from interviews, face validity test and a pilot survey, the paper concludes with a further modified list of relevant items.
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