Essays about: ",corporate communication problem"

Showing result 21 - 25 of 57 essays containing the words ,corporate communication problem.

  1. 21. A holistic study of the factors influencing the co-creation process in the B2B market from two perspectives

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ninja Akolk; Ying Huang; Valeria Perrone; [2016]
    Keywords : value; co-creation; factors; influence; customer relations; collaboration; B2B; model of co-creation; phases of co-creation; Business and Economics;

    Abstract : Abstract Title: A holistic study of the factors influencing the co-creation process in the B2B market from two perspectives v Date of the seminar: 25.05. READ MORE

  3. 22. Communicating Goodness - loud as a lion or silent as a mouse? : A study exploring how companies find the balance in their CSR-communication

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Nicole Öhrn; Judith Zamore; [2016]
    Keywords : Cross-sector collaboration CSC ; Communication; Corporate social responsibility CSR ; Stakeholder skepticism; Authenticity; Non-profit organization NPO ;

    Abstract : Problem: Corporate social responsibility is said to result in strategic and reputational benefits, however, broadcasting it publicly has been proven to be a delicate matter. While stakeholders expect companies to engage in CSR, they do not appreciate if companies communicate their CSR-activities too loudly. READ MORE

  4. 23. CSR as a tool for startups to gain external financing : A qualitative study in a Swedish context

    University essay from Umeå universitet/Företagsekonomi

    Author : Niklas Henriques; Mattias Öberg; [2016]
    Keywords : CSR; sustainability; investment criteria;

    Abstract : Previous studies show that firms, in general, die young, and that they are in dire needs for capital injections. However, for various reasons, startups are sometime not able to gain financing, and in certain cases one prefer a certain type of capital, which has led to the pecking-order theory, which assumes that internal capital is preferred over external, and debt is issued rather than equity. READ MORE

  5. 24. Total Cost of Purchasing at Duni AB: Development of a Cost Model

    University essay from Lunds universitet/Teknisk logistik

    Author : Josefine Eriksson; Emilia Sterner; [2016]
    Keywords : life cycle costing; activity-based costing; total cost of ownership; landed cost; sourcing decision making; purchasing management; purchasing cost model; purchasing measurements; economical life-cycle decision; Technology and Engineering;

    Abstract : BACKGROUND Through global competition with possibilities for companies to set up production and to secure supply from all over the world the role of purchasing has increased within businesses. In order to achieve business results, a well-working purchasing department plays an important part. READ MORE

  6. 25. A Cultural Approach to Crisis Management : Comparison between Sweden and Germany

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Sandra Richter; Stefanie Lehmann; [2016]
    Keywords : Crisis; Crisis Management; Culture; Cultural Origin; Sensemaking; Building Theories from Case Study Research; Pragmatism; Grounded Theory Method; Volkswagen;

    Abstract : Problem:  Triggered by the present emission scandal of Volkswagen, we came across the fact that corporate crises constitute a revenant topic in the business world. They often entail significant consequences for the affected companies such as reputation damages, financial losses and loss of trust from stakeholders. READ MORE