Essays about: "2009 Master Thesis brand"

Found 5 essays containing the words 2009 Master Thesis brand.

1. 1. Hult IBS Goes Global: A study of entry strategy in the MBA market

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Linnea Natt och Dag; Lena Vasserman; [2009]
   Keywords : Hult IBS; MBA industry; entry strategy; Industrial Organization; Resource Based View;

   Abstract : The purpose of this thesis is to examine the structure and dynamics of the Master of Business Administration (MBA) industry and analyze how a new competitor can enter and establish itself in this market. The study is based on an inductive research method and a qualitative research approach. READ MORE

3. 2. Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Thi Bich Ngoc Nguyen; Thi Xuan Thu Nguyen; [2009]
   Keywords : Brand Management; Brand Creating; Brand Sustaining; Developing Countries; Honda Motorcycle; Vietnam Market;

   Abstract :   Abstract Date May 29th, 2009 Course Master Thesis EFO705, International Marketing Tutor Daniel Tolstoy Authors Thi Bich Ngoc Nguyen Thi Xuan Thu Nguyen Title Brand Launching and Sustaining in a Developing CountryPurpose The project is to investigate the Brand Launching and Sustaining in a The Case Study of Honda on Vietnam Motorcycle Market developing country through the study on how Honda has successfully launched and sustained its Brand on the Motorcycle Market of Vietnam. Problems Honda's Brand Launching campaign and the company's strategies and initiatives to Sustain its Brand on the Motorcycle Market of Vietnam. READ MORE

4. 3. Brand Positioning : The Case Study of Castello Banfi in Hong Kong

   University essay from Mälardalens högskola; Akademin för hållbar samhälls- och teknikutveckling

   Author : Jacopo Longhi; Linh Pham Thi Diep; [2009]
   Keywords : Castello Banfi; Hong Kong; brand positioning; brand identity; wine.;

   Abstract : Program Course: MIMA‐International  Marketing,  Master  Thesis  EF0705   Title  name:   Brand Positioning: The case study of Castello Banfi in Hong Kong   Authors:   Jacopo Nicolò Longhi (851016-T097)                                                                                                                                                                                                                             Pham Thi Diep Linh  (851020-T141) Tutor:    Konstantin Lampou Problem:                      What should be a position for Castello Banfi brand in Hong Kong market? Purpose:   Theoretically, the main purpose of this paper is to study the approach to the positioning of a brand. Practically, the case study of the Banfi brand in Hong Kong market will be studied. READ MORE

5. 4. Competitive Strategies of Ethnic Food Companies in Sweden

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Düriye Canbaz; Aktuğ Yılmaz; [2009]
   Keywords : Strategy; Competitive Advantage; Core Competence; Ethnic Food Companies; Sweden;

   Abstract :   Title: Competitive Strategies of Ethnic Food Companies in Sweden Authors: Düriye Canbaz – Aktuğ Yılmaz Instructor: Prafulla Acharya Course: EFO 705-Master Thesis Date: 25/05/2009 Introduction: Sweden has a population of 9.1 million habitants and approximately 1. READ MORE

6. 5. How to obtain Marketing Advantage for Corporation? : A case study of SuperMap Europe

   University essay from Institutionen för ekonomi

   Author : Li Wang; Xin Xiong; [2009]
   Keywords : SuperMap Europe; Marketing; Brand Management;

   Abstract : This master’s thesis was carried out at SuperMap.SuparMap is a Chinese company supplying the Geographic Information System (GIS)software and service. It is leading the way in GIS research. The product of SuperMapis called SuperMap GIS applied by lots of government agencies, schools, andorganizations. READ MORE