Essays about: "ABC model of attitude."

Showing result 6 - 8 of 8 essays containing the words ABC model of attitude..

1. 6. Social media influence : Qualitative study of Colombian consumer attitude toward social media and its influence

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Juan Sebastian Duque; [2017]
   Keywords : Social media; ABC model; Social cognition; Information search; Colombian consumer;

   Abstract : Master Thesis, Master of Science in Innovation through Business, Engineering and Design with specialisation in Business Administration Field of research: Business Administration, School of Business & Economics University: Linnaeus University, Växjö, Sweden. Course code:5FE07E Semester: Spring 2017 Author: Juan Sebastian Duque L. READ MORE

3. 7. Copycats - a research concerning the attitudes consumers' has when familiar companies copies less familiar companies

   University essay from Institutionen för marknadsföring (MF)

   Author : Viktor Lindh; Anders Ollevik; [2013]
   Keywords : ;

   Abstract : The goal of this paper was to explore the type of attitudes with regards to the ABC-model consumer has towards familiar brands that use copycatting as a persuasion attempt. This was done in order to highlight the phenomena and to determine if brand familiarity affects consumers’ attitudes towards copycats. READ MORE

4. 8. Analysis of Swedish consumers’ attitude to Chinese food

   University essay from Institutionen för humaniora och samhällsvetenskap

   Author : Jie Chen; [2010]
   Keywords : Swedish consumers; Chinese food;

   Abstract : The aim of this research is to find out what’s attitude Swedish consumers have to Chinese food. The questionnaires based on the Food Choice Questionnaire (FCQ) are handed out to 100 Swedish respondents in order to investigate their motivation on Chinese food choice. 78 questionnaires which were filled completely were selected for this study. READ MORE