Essays about: "Advertisement and culture"

Showing result 1 - 5 of 22 essays containing the words Advertisement and culture.

1. 1. Captivating Communication : The Swedish Prison and Probation Service’s Storytelling and Creation of Legitimacy

   University essay from Stockholms universitet/Kriminologiska institutionen

   Author : Ella Wendt Höjer; [2024]
   Keywords : prison; cultural criminology; Nordic exceptionalism; legitimacy; Kriminalvården;

   Abstract : The stories about prison are infinite, and ultimately affect our understanding of incarceration. Punishment and prison are also political, and the shape of the penal system is fundamentally different in different countries. READ MORE

3. 2. Meme marketing’s effect on brand recall and sharing intention

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : William Fryklund; Erik Stenlund; [2023]
   Keywords : Meme marketing; brand recall; sharing intention;

   Abstract : Memes are a popular phenomenon in internet culture, despite this fact, meme marketing has not received a lot of attention within the field of marketing research. Therefore, this thesis studies the effect meme marketing has on brand recall and sharing intention using a meme template with an unknown brand. READ MORE

4. 3. Generational attitudes towards sexual advertisement : A comparative study between Sweden and South Korea

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Andreas Johansson; Erik Lindmark; [2021]
   Keywords : Shock advertisement; Hofstede s framework; culture; shock advertising; level of sex appeal; generational theory;

   Abstract : To break through the clutter of advertisements, some advertisers uses sexual appeal as a technique to increase visibility and sales. The purpose of this study is to examine, from a Swedish and South Korean perspective, how the attitude towards sexual appeal in advertising differ between generations. READ MORE

5. 4. Is It the Model's Size That Sells? : An Exploratory Study of Body Diversity in Fast Fashion Advertising on Instagram.

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Elin Thorén; Gabriella Yngvesson; [2021]
   Keywords : Body Diversity; Instagram Advertising; Generation Y; Fast Fashion; Brand Attitudes; Purchase Intentions;

   Abstract : Background: As an effect of the growth of Instagram during the past few years, more brands have started to use this platform to communicate with their consumers, and a generation that has been shown to be particularly interesting for fast fashion brands, is Generation Y. During the past few years, a term called body-positivity has increased in popularity among social media platforms like Instagram, which purpose is to encourage exposure to different body types. READ MORE

6. 5. VISUAL STRATEGY: the accessibility of organizational core values by an advertisement’s visual and textual dimensions - a semiotic analysis of the European ‘denim & jeans’ market.

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Denise Fioravanti; [2020]
   Keywords : Barthes; Eco; advertising; accessibility; core values; organisational identity; visual strategy; strategic communication; Social Sciences;

   Abstract : Organizations are currently facing an image-centered culture, where people are overwhelmed by pictures. Due to the high level of intensity and constant exposition to such material more and more people are normalizing the images that they are exposed to. READ MORE