Essays about: "Advertising restrictions"

Showing result 1 - 5 of 9 essays containing the words Advertising restrictions.

1. 1. Sustainability Propaganda – The Oatly case : A qualitative content analysis of Oatly's external communication.

   University essay from Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

   Author : Maja Lundgren; [2022]
   Keywords : Propaganda; brand activism; persuasion; rhetoric; strategic communication; Oatly; Propaganda; varumärkesaktivism; övertalning; retorik; strategisk kommunikation; Oatly;

   Abstract : The brands' commitment to sustainability is being developed into an established market strategy, which means that the concept of brand activism is becoming increasingly common. Due to this development, the external communication that these brands drive also tends to adopt a more convincing and coercive approach in order to influence the consumers. READ MORE

3. 2. Pandemic-era Advertising : A Study of the Twitter Advertising of Four Online Food Delivery Companies During the 2020 Pandemic

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Stig Janson; [2022]
   Keywords : Linguistics; discourse; discourse analysis; advertising; pandemic; COVID-19; online food delivery; DoorDash; Uber Eats; Deliveroo; Just Eat;

   Abstract : The purpose of this study was to investigate how online food delivery companies changed the language in their advertising and took advantage of lockdown restrictions when the COVID-19 pandemic began in 2020. Using advertising technique theory and Norman Fairclough’s three dimensional framework for analyzing advertising discourse, this study scrutinized the Twitter advertising of four major online food delivery companies in the United States and the United Kingdom (Uber Eats, DoorDash, Deliveroo, and Just Eat) from 1 February 2020 to 30 April 2020 for the purposes of understanding how these companies advertised on Twitter just before the pandemic began and how they pivoted to new advertising techniques and discourses at the beginning of the pandemic. READ MORE

4. 3. YouTube and the Adpocalypse : How Have The New YouTube Advertising Friendly Guidelines Shaped Creator Participation and Audience Engagement?

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap

   Author : Stephen Stanford; [2018]
   Keywords : Digital Media; YouTube; Adpocalypse; Social Media; Audience; Creator; Participation; Research; Social Sciences;

   Abstract : Across 2016 and 2017, YouTube was subjected to an advertising boycott, widely known as the Adpocalypse, after a number of adverts were placed in content that promoted extremism. In response YouTube undertook a complete restructuring of their advertiser-friendly guidelines. READ MORE

5. 4. Internet advertising regulations and alcohol consumption

   University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

   Author : Petra Somnell; [2018]
   Keywords : Alcohol consumption; Advertising bans; Advertising restrictions; Internet advertising; Alcohol policy;

   Abstract : Alcohol consumption is well-known to cause issues such as drunk-driving fatalities, liver diseases and heart diseases. Many countries therefore work actively with alcohol policy to reduce these risks. A common policy is to regulate alcohol advertising, generally in the form of restrictions or bans for different beverage types. READ MORE

6. 5. Alcohol Advertising in Sweden, UK and EU - a comparative study

   University essay from Lunds universitet/Juridiska institutionen

   Author : Zanna Kanlic; [2010]
   Keywords : Law and Political Science;

   Abstract : Vi är utsatta för reklam för olika produkter dagligen. Reklamen lockar, den påverkar och uppmuntarar oss att införskaffa den marknadsförda produkten. Ett speciellt område är reklamen av alkoholhaltiga drycker, vilket varit föremål för stor debatt i samhället. READ MORE