Essays about: "Audience Engagement Platform"

Showing result 1 - 5 of 17 essays containing the words Audience Engagement Platform.

1. 1. Navigating the Evolving World of Fashion In-Game Advertising

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Evgenia Maria Botini; [2023]
   Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

   Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

3. 2. “Judge my Spotify” : A user-centred design study exploring content creator mindsets, behaviours and motivations for music sharing on TikTok

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Adrian Bucka; [2023]
   Keywords : Content Analysis; Semi-structured Interviews; Motivation for Music Sharing; Content Creator Mindsets; Design Implications for Music Sharing on TikTok;

   Abstract : The rise of TikTok has revolutionised our interaction with music on social media, altering how we discover and share songs. Artists recognise TikTok's potential as a launchpad for their careers, while music streaming platforms have embraced user-generated content and introduced features for incorporating music into online sharing. READ MORE

4. 3. Personalisation and Performed Authenticity in Political Content on TikTok: A Multimodal Critical Discourse Analysis of Liberal Alliance's Campaign in the 2022 Danish General Election

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Caroline Werenberg; [2023]
   Keywords : Political personalisation; personalisation of politics; mediatisation; mediatisation of politics; political communication; liberal alliance; Social Sciences;

   Abstract : This research analyses the presence of political personalisation and its role in establishing performed authenticity in political content on TikTok. Despite TikTok being a platform created for entertainment purposes, TikTok has come to play a significant role in political discourse and engagement with politicians Employing a qualitative approach to Multimodal Critical Discourse Analysis, this research has sought to analyse how the Danish political party Liberal Alliance and their party leader, Alex Vanopslagh, used political personalisation to establish performed authenticity during the Danish general election of 2022. READ MORE

5. 4. “You just don’t expect serious crisis information on a platform like Instagram.” : A qualitative study about Swedish civilians’ social media usage and information seeking behaviours in relation to crisis information.

   University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

   Author : Tilde Johansson; Ebba Martinsson; [2023]
   Keywords : Social media; social media use; crisis communication; information vetting; information sharing; information seeking; Sociala medier; kriskommunikation; Krisinformation; Informationstolkning; Informationsdelning; Informationssökande;

   Abstract : This qualitative study investigates people's media use and engagement on social media. By combining prompts material and qualitative interviews with theories such as the social mediated crisis communication model (Austin et al., 2012) and uses and gratifications theory (Katz et al. READ MORE

6. 5. Being young and navigating online cultures in an algorithmic media setting : A qualitative study of young-adults perception of mediated public shaming on TikTok

   University essay from Södertörns högskola/Medie- och kommunikationsvetenskap

   Author : Evelina Ketola; [2022]
   Keywords : Public shaming; call-out culture; cancel culture; TikTok; media design; Algorithmic literacy; participatory democracy; civic engagement;

   Abstract : TikTok differs from how the media audience is used to seeing other social media platforms. When opening the app, the user does not see the friends you have decided to follow. Instead, you are faced with an algorithmically decided and never-ending feed of content personified individually for the specific user. READ MORE