Essays about: "Axel Wieslander"
Found 1 essay containing the words Axel Wieslander.
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1. Combating the credibility crisis - Investigating the role of brand co-creation within green marketing
University essay from Göteborgs universitet/Graduate SchoolAbstract : Firms are facing increasing pressure to become more sustainable, coupled with growing insight and scrutiny. However, attempts to meet these demands and attract sustainability-concerned consumers through green marketing and branding has resulted in widespread greenwashing. READ MORE
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