Essays about: "B2B research"

Showing result 16 - 20 of 288 essays containing the words B2B research.

1. 16. The Reverse Supply Chains of the Fast-Moving Consumer Goods : The Impacts of Product Returns on Reverse Supply Chains in Sweden

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : M. Hassan Dachan; Shengyun Sherif; [2023]
   Keywords : Supply chain management; supply chain disturbance; product returns; reverse logistics; business-to-business; fast moving consumer goods.;

   Abstract : The unceasing ambition of companies to enhance their profitability, capture novel markets, and address the diverse and evolving needs of customers has led to an irrational surge in production and the exploitative depletion of natural resources. This unwarranted increase in production has, in turn, been accompanied by a rise in product returns by consumers, which, upon reverting to their original sources through the supply chain, has compounded the complexities of the supply chains and precipitated new pressures and burdens on the companies and their supply chains, necessitating their adept management. READ MORE

3. 17. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Araitz Claramunt Oregi; [2023]
   Keywords : LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Abstract : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. READ MORE

4. 18. Customer Acquisition Process Digitalization: A Case Study on the Use of Machine Learning in The Corporate Insurance Industry

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Klara Larsson; Freja Ling; [2023]
   Keywords : Customer Relationship Management CRM ; Customer Classification; Customer Acquisition; Machine Learning; Insurance Industry; Corporate Insurance; B2B; AI-CRM; Kundrelationssystem CRM ; Kunklassificering; Nykundsbearbetning; Maskininlärning; Försäkringsbranchen; Företagsförsäkring; B2B; AI-CRM;

   Abstract : This thesis explores the application of machine learning 8ml9 techniques in customer classification and their intergration into customer relationship management (CRM) systems within the corporate insurance industry. The research aims to address the gap in the use of AI-CRM for the corporate insurance industry. READ MORE

5. 19. Creation of a Co-Innovation framework for a Software as a Service-Provider and its Customers using a Case-study approach

   University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

   Author : Gundula Sopper; [2023]
   Keywords : Co-Innovation; Software as a Service; Process model; IT-Development; Framework;

   Abstract : Innovation is an integral part of every product development and therefore also important for ”Software as a Service” (SaaS) companies. However, as these companies do not develop for one customer in particular, it may be difficult to understand what features are to be developed in the future. Co-Innovation can be a solution. READ MORE

6. 20. Pricing The Value Proposition in Start-up Environment : A multi case study on start-up Pricing

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Sai Krishna Babu Rajendra Prasad; [2023]
   Keywords : Pricing; Startups; WTP; Value Proposition; Prissättning; Startups; WTP; Värde-erbjudande;

   Abstract : Pricing is one of the most critical factors for a company to thrive in the market. Unlike big companies, there is no pricing data available for startup companies. Pricing is one of the factors for startup failure. READ MORE