Essays about: "B2B research"

Showing result 21 - 25 of 288 essays containing the words B2B research.

  1. 21. Beyond the logo: the role of branding in B2B services : A case study on the perceptions of the influence of branding in the purchase of recruitment services

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Simone Johansson; Alva Thiel; Jennie Wallin; [2023]
    Keywords : B2B buying behaviour; Branding; Service industry; Service branding;

    Abstract : Background: In the last decade, digitalisation and globalisation have intensified competition and customer power, making price and quality minimum requirements rather than differentiators. As a result, branding has become crucial in the B2B context for creating competitive advantage and customer loyalty. READ MORE

  3. 22. Bringing New Technology to a Complex Market : A Market Analysis of the VIPS Protocol

    University essay from Uppsala universitet/Industriell teknik

    Author : Staffan Leijnse; [2023]
    Keywords : B2B Marketing; Segmentation; Technology Transfer; Commercialization; Case Study;

    Abstract : University research being adopted by, or transferred to, industry has enabled many of the things we now take for granted. The road from a breakthrough at a university to societal consequences is however a long and winding road full of dead ends and surprising turns. READ MORE

  4. 23. How do B2B use social media to build trust? : An exploratory study in what aspects create, maintain and destroy interorganizational trust

    University essay from Högskolan i Skövde/Institutionen för handel och företagande

    Author : Elin Adolfsson; Ida Kucera; [2023]
    Keywords : B2B; inter-organizational; trust; business relationships; social media; transparency; trust creation; trust maintenance; trust destruction; B2B; interorganisatorisk; förtroende; affärsrelationer; sociala medier; transparens; skapa förtroende; underhålla förtroende; förstöra förtroende;

    Abstract : Social media usage in the B2B sector is increasing at a slower rate than B2C and the research literature sends a unanimous message; B2B firms would benefit in multiple ways using social media as a tool when establishing and entertaining business relationships. The concept of trust is proved to be of great importance in the construction of these relationships. READ MORE

  5. 24. Attractiveness of Digital B2B Marketplaces for Cross-Border Internationalization : A Conjoint Analysis to Investigate User Preferences

    University essay from

    Author : Claas Uebler; Sophia Reinmund; [2023]
    Keywords : digital platform; digital marketplace; cross-border; internationalization; user preferences; B2B;

    Abstract : Background: Digital platforms include various business models and represent a large and growing part of the economy empowered by digitalization. The added value of platforms depends crucially on their user interactions, which is why adopting new users is crucial. READ MORE

  6. 25. Face-to-face over the Internet : Facing the hard truth with physical attendance in a post-pandemic society

    University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Author : Kevin Nermark; [2023]
    Keywords : event attendance; remote participation; hybrid spaces; digital marketing; strategic communication; event planning.; eventdeltagande; deltagande på avstånd; hybridutrymmen; digital marknadsföring; strategisk kommunikation; eventplanering.;

    Abstract : This research is based on a pilot study, conducted on a marketer from an unnamed company within the tech industry (the anonymity is used because of the integrity of the interview subjects of both the pilot study and this study). The company deals with B2B (Business to business) transactions, and the marketing in this is somewhat different from the typical B2C (business to consumer) type of marketing. READ MORE