Essays about: "BP oil spill"

Showing result 6 - 10 of 10 essays containing the words BP oil spill.

  1. 6. Managing negative publicity : A quantitative study on how negative publicity affects the consumer

    University essay from Ekonomihögskolan, ELNU

    Author : Conny Johansson; Simon Möllefors; Shkumbin Ibrahimi; [2012]
    Keywords : Negative publicity; BP; corporate social responsibility; brand positioning; brand revitalizing; consumer attitudes; purchase behavior.;

    Abstract : Background: A brand’s reputation can take many years to build up, although the value of the brand is not forever. Accidents, scandals or product safety incidents associated to a certain corporation can affect a brands reputation. READ MORE

  3. 7. The Polite Press Release - Politeness in English/Japanese press releases following the Deepwater Horizon oil spill and the Fukushima-Daiichi nuclear accident

    University essay from Lunds universitet/Japanska

    Author : Johan Nordgren; [2012]
    Keywords : Japanese; English; Polite; Politeness; Face; PR; Business Relationships; Keigo; Press Release; Brown and Levinson; TEPCO; BP; Deepwater Horizon; Gulf of Mexico Oil Spill; Fukushima Daiichi; Great East Japan Earthquake; Languages and Literatures;

    Abstract : This essay attempts to distinguish differences in politeness in Japanese and English press releases, with a specific focus on TEPCO and BP in the aftermath of their respective environmental disasters. Through the use of discourse analysis, PR theory and the Brown and Levinson politeness model I find that the Japanese press releases favour negative politeness, whereas the English favour positive politeness. READ MORE

  4. 8. The Story of an Environmental Incident -A Case Study of BP's Quarterly Reports during 2010

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Emelie Kjellkvist; Annika Olander; [2011-06-20]
    Keywords : BP; quarterly reports; content analysis; crisis; incident; accident; environmental.;

    Abstract : Background and problem discussion: In the Gulf of Mexico on 20th of April 2010 there was a large environmental accident as an oil rig exploded and a huge oil spill occurred. An unforeseen event, such as an accident, may for example affect a company’s reputation and financial situation. READ MORE

  5. 9. Leading smoothly: hidden dimensions of leadership

    University essay from Ekonomihögskolan, ELNU

    Author : Cisil Ulusoy; Ajda Alev; [2011]
    Keywords : leading; leading smoothly; emotion; emotional awareness; communication; follower; differences in perception;

    Abstract : This research aims to understand, describe and analyze the hidden dimensions of leadership that can nourish leader-follower relationships. Additionally, by analyzing empirical illustrations combined with the theories presented in the literature, we have developed a framework for leading smoothly, which can provide insights into the leadership activities that leaders and executives can benefit from. READ MORE

  6. 10. Corporate Identity Change : A qualitative research of BP

    University essay from Internationella Handelshögskolan

    Author : Peter Modd; [2011]
    Keywords : Corporate Identity; Public opinion; BP;

    Abstract : Background – Corporate identity has emerged as an interesting subject. Companies’ care about how people perceive them and it is important for companies that people have a good impression about them. Catastrophes and other happenings can seriously harm a company. Corporate identity is concerned with the personality of the organization. READ MORE