Essays about: "BRAND PERCEPTION MANAGEMENT"

Showing result 11 - 15 of 56 essays containing the words BRAND PERCEPTION MANAGEMENT.

  1. 11. Post-fire forest management methods in Sweden: Societal perception and biological aspects

    University essay from Lunds universitet/Examensarbeten i biologi

    Author : Julia Redegren Gomes; [2022]
    Keywords : Biology and Life Sciences;

    Abstract : With an increasing global temperature, at rates twice as fast as the global average in the northern boreal forests, an increasing wildfire frequency is to be expected. Previous studies have shown that forest areas in Eurasia with high risk of wildfires today are expected to more than double in size in the following 30 years. READ MORE

  3. 12. Sustainability in Property Asset Management : An overview of perceptions, important aspects and implementation of sustainability in Swedish commercial real estate companies

    University essay from KTH/Fastighetsföretagande och finansiella system

    Author : William Broberg Piller; Violeth Edgar Nyoni; [2022]
    Keywords : “Property”; “Asset management”; “Real Estate”; “Sustainability”; ”Fastigheter”; ”Hållbarhet”; ”Förvaltning”;

    Abstract : Due to the challenges posed by climate change, the notion of sustainability is gaining traction in the real estate industry. This study highlights property asset managers' conceptual understanding of sustainability, and explores whether the level of implementation of sustainability is actually achieving sustainability objectives through the management of commercial real estate. READ MORE

  4. 13. Skogsägarens riskhantering – storm, brand & granbarkborre i Sverige

    University essay from SLU/School for Forest Management

    Author : Gustav Thorwall; Jacob Nord; [2022]
    Keywords : skogsskador; skogsskötsel; riskmedvetenhet;

    Abstract : Klimatförändringarna är ständigt pågående och märkbara i det svenska skogsbruket. Skogen växer med anpassning till klimatet vilket gör denna process extra tydlig i samband med att klimatet förändras. Skador på skog har alltid funnits i en mer eller mindre omfattning. Under de senaste tjugo åren utmärker sig vissa år mer än andra. READ MORE

  5. 14. The Power of Committed Consumers: A Quantitative Study of Branded Online Communities’ Impact on Brand Perception

    University essay from Göteborgs universitet/Graduate School

    Author : Louise Holmquist; Alexandra Muhl; [2021-07-02]
    Keywords : Branded online communities; user-generated content; brand perception; interaction drivers; consumer engagement;

    Abstract : This study aims to explore how interaction drivers in a branded online community impacts the brand perception among members of a community. Understanding brand perception is important since brand management is crucial for differentiating on the market. READ MORE

  6. 15. Swedish university brand personality and student choice : How does the university brand personality influence international students when selecting a higher education institution? Case study: Jönköping University

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Thi Thu Huyen Do; Veselin Ralev; [2021]
    Keywords : University branding; Brand personality; Higher education; University choice; International students choice; Decision-making process of students;

    Abstract : Background: There has been an increasing trend of more Swedish higher education institutions competing for international students in response to international student mobility trends, self-management and budget securement, and government-backed recruitment campaigns. An emerging stream of higher education research is brand personality, and it may represent a robust basis for differentiation between many universities competing for student recruitment. READ MORE