Essays about: "Behavioral Intention"

Showing result 11 - 15 of 119 essays containing the words Behavioral Intention.

  1. 11. The effect of Instagram influencers' messages on millennials' purchase intentions and factors that influence these effects : A qualitative study on the impact of attitude, social norms, behavior control, trust and risk on purchase intention

    University essay from Högskolan i Skövde/Institutionen för handel och företagande

    Author : Anton Madsen; Sara Mbuyi Tshibangu; [2023]
    Keywords : Influencers; influencer marketing; Instagram; millennials; purchase intention; TPB; trust; risk; Influencers; influencer marketing; Instagram; millennials; purchase intention; TPB; trust; risk;

    Abstract : Purpose : The purpose of this research is to explore the effects of instagram influencers' on millennials' purchase intentions. The aim is to examine how the independent determinants of intentions (attitude, subjective norms, perceived behavioral control) and psychological positive and negative triggers (trust respective perceived risk) influence these effects. READ MORE

  3. 12. The great and green cosmetic choice : A quantitative study explaining behavioral intentions behind purchasing green cosmetic products.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Elin Almqvist; Tilde Larsson; [2023]
    Keywords : Green cosmetic products; TPB; Behavioral intentions; Sustainability; Consumer behavior;

    Abstract : Purpose - The purpose of this thesis is to explain the impacts of attitude, subjective normsand perceived behavioral control on Swedish consumers' intentions to purchase greencosmetics.Methodology - This thesis utilizes a multiple regression analysis based on an onlineself-completion questionnaire with respondents inside the sampling frame of SwedishMillennials and generation z consumers. READ MORE

  4. 13. How young people cope in times of economic uncertainty: A survey study on the determinants of personal saving and consumption intention among young adults

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sofie Valentin; David Narva; [2023]
    Keywords : Consumer Behavior; Economic Uncertainty; Generation Y; Saving Intention; Theory of Planned Behavior;

    Abstract : With the rise of inflation in Sweden, daily economic decisions, including how to earn money, how much and what to save and consume, as well as how to protect against unforeseen expenses, have become even more challenging. Unlike older peers, coping in economic uncertainty will become a first-hand experience for young adults. READ MORE

  5. 14. I want to be sustainable, but I love my car! A mixed-method study of consumer adoption of u-PSS from a Prospect Theory perspective

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Josefin Edenborg; Linnéa Falk; [2022]
    Keywords : User-Product Service System; Car-Sharing; Prospect Theory; Framing; Mixed-method;

    Abstract : Critical to the transition towards a Circular Economy is for organizations to move from traditional linear, make-use-dispose business models to circular. One such business model, "Use-Oriented Product-Service- Systems'' (u-PSS), has gained increased traction among both scholars and practitioners due to its environmental benefits. READ MORE

  6. 15. Consumers' involvement of online luxury purchases

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Rubar Onursal; Nor Reda; [2022]
    Keywords : Online luxury; Consumer behavior; Theory of planned behavior; Different generational cohorts.;

    Abstract : ABSTRACT  Date: 2022-06-01 Level: Master thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalen University  Authors:   Nor Reda  Rubar Onursal Title: Consumers’ involvement of online luxury purchases Supervisor: Stylianos Papaioannou  Keywords: Online luxury, Consumer behavior, Theory of planned behavior, Different generational cohorts. Research questions: What factors influence consumers’ involvement of luxury purchases online?  Purpose: The purpose of this study is to examine the identified gap in regards to online purchases of luxury goods in the context of cars and how it in turn may influence consumers’ involvement. READ MORE