Essays about: "Brand Resonance"

Found 5 essays containing the words Brand Resonance.

  1. 1. Does reaching resonance give brands a free card? : A study of the strength in the consumer-brand relationship when the brand has reached the stage of brand resonance.

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Camilla Gonzalez; Sanne Swedenås; [2020]
    Keywords : Consumer-Brand relationship; Brand Resonance; Brand Loyalty; Self-imagery; Ethical values; Social sustainability;

    Abstract : Increased consumer awareness together with the importance of sustainable consumption is currently a highly debated topic. Frequently, the media reports scandals from strong international brands, revealing information regarding deficiencies linked to the brands social sustainability efforts. READ MORE

  3. 2. Branding the memory in the virtual world: a study on the Palace Museum in Beijing

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Siyi Ma; [2019]
    Keywords : brand communication; social media communication; museum communication; online audience; brand relationships; Social Sciences;

    Abstract : Many museums face the problem of low engagement on social media which is disadvantageous for them to improve brand relationships with their audience. This study aims to investigate the influential factors on the online audience perception of the museum by applying the brand resonance model. READ MORE

  4. 3. Efficient Estimation of Decaying Sinusoids with Application in NMR Spectroscopy

    University essay from Lunds universitet/Matematisk statistik

    Author : Martin Jälmby; [2018]
    Keywords : decaying sinusoids; semi-parametric methods; wideband dictionary; NMR spectroscopy; Mathematics and Statistics;

    Abstract : In this thesis, the Wideband Sparse Exponential Mode Analysis (WSEMA) estimator is introduced. It combines two recently developed techniques, the wideband dictionary and the Sparse Exponential Mode Analysis (SEMA) to make for an efficient estimator. READ MORE

  5. 4. From Clicks to Bricks – The Impact on Brand Resonance

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Kathleen Bier; Katrin Katana; Janina Stara; [2017]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  6. 5. Environmental CSR-initiatives influence on Brand Equity : a Case of Eco-Labeling

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Rewa Anabtawi; Berivan Amin; [2013]
    Keywords : Corporate Social Responsibility; Brand Equity; Environmental CSR; Brand Management; Consumer; Attitude; Eco-Labeling;

    Abstract : The purpose of this study was to investigate whether environmental eco-labeling CSR-initiatives have an impact on brand equity. Specifically, if Swan eco-labeling on Ariel’s detergents have an impact on Ariel´s brand equity from a consumer’s perspective. READ MORE