Essays about: "Brand Team"

Showing result 11 - 15 of 51 essays containing the words Brand Team.

1. 11. Supporting the Cause: How Can Football Supporters Engage with a Club's Brand Extensions

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alessandro Solmi; Peter Moane; [2021]
   Keywords : Brand Extensions; Engagement; Interaction; Supporters; Football clubs; Business and Economics;

   Abstract : Title: Supporting the Cause: How Can Football Supporters Engage with a Club’s Brand Extensions Seminar Date: June 4th, 2020 Course: BUSN39: Degree Project in Global Marketing Authors: Peter Moane and Alessandro Solmi Supervisor: Ekaterini Drosou Thesis Purpose: This research aims at understanding what English supporters of football teams with a small fan base deem important in order to buy, engage or interact with the brand extensions put in place by their favourite club, thereby contributing to the club’s revenue. Methodology: The thesis adopts a relativist ontology and a social-constructionist epistemology, which induced authors to choose a qualitative method and an abductive approach. READ MORE

3. 12. The Contagious Taste of Corona Beer

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Olle Stenbäck; Albin Waldeck; Jacob Rönnhed; [2021]
   Keywords : Corona Beer; Coronapandemic; Crisis Management; Brand Equity; Brand association; Corporate brand reputation; Brand identity; Business and Economics;

   Abstract : The Covid-19 virus started spreading over the world in the beginning of 2020. WHO soon thereafter declared the virus as a pandemic and due to the crown-looking shape of the virus it was soon to be called the Coronavirus, Corona as it translates into crown in latin. READ MORE

4. 13. Value-driving factors for Employer Attractiveness : A multiple case study within the IT industry

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

   Author : Jonatan Moen; Magdalena Woodhouse; [2021]
   Keywords : Customer value; Employer attractiveness; Employer branding;

   Abstract : As the society we live in today is moving towards being more technology-driven, the competition in the labor market of attracting people within the IT industry is increasing. To attract people within the IT industry, firms must understand what attracts these people to then be able to form a proposition that suits these individuals. READ MORE

5. 14. Heartful partnership or just business? : Investigating corporations' reasoning and expected outcomes of sponsoring Swedish elite football teams.

   University essay from Jönköping University/IHH, Organisation, Ledarskap, Strategi och Entreprenörskap; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Centre for Innovation Systems, Entrepreneurship and Growth; Jönköping University/IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership)

   Author : Jacob Bergengren; Oscar Knutsson; Jonatan Fredriksson; [2021]
   Keywords : sports marketing;

   Abstract : Abstract Background: Marketing in the current era is more complex than before, companies need to be creative and utilize more marketing mediums in order to stand out and reach a greater audience. Many companies thus implement sponsoring activities connected to sports to reach a greater and more specific audience. READ MORE

6. 15. Concept Design Improvement of Shift Fork for New Dog Clutch Actuator : Simulation driven product development approach

   University essay from Jönköping University/JTH, Industriell produktutveckling, produktion och design

   Author : Nirmal Srinivasan; [2021]
   Keywords : Product development; Dynamic analysis; Equivalent-static load; Finite Element Method; Fatigue analysis; High-Pressure Die Casting; Computer-Aided Engineering; Computer-Aided Design; Topology optimization.;

   Abstract : Kongsberg Automotive is developing a brand-new actuator for engaging and disengaging a clutch for different driveline applications. This master thesis research improves the concept design of the shift fork for the new Dog-Clutch Actuator using Design for Manufacturability (DFM). READ MORE