Essays about: "Brand Team"
Showing result 6 - 10 of 51 essays containing the words Brand Team.
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6. Turning Consumers into Supporters: Understanding Loyalty Through Football Teams
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this paper is to examine the fans’ perspective of sport team loyalty and the reasons why brand loyalty is extremely high within sports. Methodology: This paper uses a qualitative research method with both primary data and secondary data. READ MORE
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7. Is Bling a Thing? Exploring the Performance Management Systems of a Luxury Fashion Brand
University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansieringAbstract : This qualitative single case study draws upon eleven interviews and investigates how distinguishable characteristics associated with being a luxury fashion brand have affected the company's Performance Management Systems ("PMS") and the subsequent implications for the interplay between financial and non-financial focus. Empirically structured around Otley's (1999) framework for PMS research and analyzed with Bourdieu's (1986) forms of capital theory, the findings indicate that industry-inherited key characteristics of the company were derivable to a combination of underlying social and cultural capital in the organization. READ MORE
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8. Individual sponsorship implementation and its managerial motivations : A collective case study of the managerial motivations behind the implementation of individual sponsorship in Swedish outdoor recreation sports
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: In recent years, sponsorship has become an important and heavily implemented marketing communications tool, and the significance of sponsorship is especially seen within the context of sports. Despite the heavy implementation of sponsorship, both in a team context and on an individual level, existing sponsorship literature has been strongly focused on sponsorship in a team context, thus neglecting the individual aspect of sponsorship. READ MORE
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9. Drivers leading Olympic Athletes to Entrepreneurial Opportunities: An Analysis of the US Olympic Team from Tokyo 2020 : A bachelor thesis that analyzes the drivers towards entrepreneurship amongst US Olympic athletes with a qualitative research design.
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: The authors have observed that Olympic athletes of Team USA supplement their income, or finance themselves entirely, through entrepreneurial opportunities. This study focuses on Olympic Athletes from the United States - with a limitation to members of the US Olympic Rowing Team that competed at the Tokyo 2020 Olympic Games. READ MORE
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10. From Champagne showers to the back of the grid: A case study of Williams Racing
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Williams is a long standing, family owned and operated Formula 1 team. Their track record of success is closely tied to their status as a skilled and independent constructor in a highly competitive and monetized sport. When founder Frank Williams steps aside and his daughter Claire takes over, the team struggles to produce the glory of yesteryear. READ MORE
