Essays about: "Brand orientation"

Showing result 16 - 20 of 58 essays containing the words Brand orientation.

1. 16. Understanding influential factors in the choice of the selection process : A neglected aspect of the research literature on business incubators

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Frida Nilsson; Karin Sundbeck; [2019]
   Keywords : Business Incubators; Selection process; National Incubator Program; Organizational factors; External factors; Government-funded.; Företagsinkubatorer; Selektionsprocess; Nationella inkubatorprogrammet; Organisatoriska faktorer; Externa faktorer; Offentligt finansierade;

   Abstract : The purpose of this study is to enhance the understanding of what factors influence the choice of the selection process in government-funded business incubators. The study was conducted as an abductive multiple case-study of selection processes in Swedish government-funded business incubators. READ MORE

3. 17. Leadership and Brand Alignment

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Louise Hesseborn; Hampus Harrysson; Isabell Weber; [2019]
   Keywords : Visibility; Brand Identity; Leadership Theory; Brand Orientation; Brand-Oriented Leadership; Business and Economics;

   Abstract : The purpose of this journal is to describe and analyse both the corporate leader's and the brand’s visibility in order to understand the different types of alignment between corporate leaders and brands. The research has a qualitative and inductive approach and is conducted through a multiple-case study where four leaders and their respective brands were described and analysed. READ MORE

4. 18. How Artificial Intelligence is changing The Relationship Between The Consumer and Brand in The Music Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ilse van de Haar; Cecilie Pedersen Broberg; Ifigenia Doshoris; [2019]
   Keywords : Artificial Intelligence; Spotify; Music Industry; Brand and Market Orientation Matrix; STP model; Business and Economics;

   Abstract : Purpose - The aim of this paper is to analyze Artificial Intelligence in the music industry in order to provide an indication of how Artificial Intelligence is expected to continue impacting the connection between the consumer and the brand. Design/methodology/approach - The study is based on a qualitative single case study method and it discusses how Spotify has incorporated Artificial Intelligence into its practices supportive of its branding strategy. READ MORE

5. 19. Disruptive innovation theory in the paper- and packaging industry : Applying Clayton Christensen in a new context

   University essay from Uppsala universitet/Institutionen för teknikvetenskaper

   Author : Joakim Strömberg; Philip Thorman; [2019]
   Keywords : Disruptive innovation theory; Innovation; paper- and packaging industry; Christensen;

   Abstract : The paper- and packaging industry has for a long time transitioned from a production-focused industry towards a customer-orientation – today the customers have become fundamental. Managers are searching for ways to create superior innovations in the industry which can compete against the oil-based solution, i.e. plastic. READ MORE

6. 20. Victoria’s Secret: Are Tables Turning in Heaven?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Elsa Perpiñá Subiñas; [2019]
   Keywords : Victoria s Secret; branding; brand management; brand identity; brand orientation; market orientation; master case series; Business and Economics;

   Abstract : Whenever you walk into a Victoria’s Secret store, watch the annual runway, or encounter the brand’s angels, you feel like your prayers have been answered and you made it heaven. The brand offers such an exquisite, sexy, and seductive experience to both women and men. READ MORE