Essays about: "Branding channels"

Showing result 11 - 15 of 53 essays containing the words Branding channels.

1. 11. Does web usability affect brand perception? : A comparative study on the "Iliad Italia S.P.A." corporate website

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Gabriele Gullì; [2020]
   Keywords : web usability; corporate website; e-branding; brand perception; web development.;

   Abstract : The concept of brand nowadays goes beyond the simple logo printed or displayed on a product or service. Branding is an important element for companies, and the communication channels used to deliver brand messages play a fundamental role. READ MORE

3. 12. Marketing communication of the employer value proposition : How do audit firms build and communicate their employer value proposition

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Clara Saarinen Langner; Felicia Forsgren; [2019]
   Keywords : Employer brand; Employer branding; Employer value proposition; Marketing communication; Promotion;

   Abstract : Since the competition on the market regarding standing out as an organization and as an employer, creating a good reputation is more important than ever.  Knowledge regarding how to attract potential employees is vital for organizations. This to be able to differentiate themselves from their competitors with an advantage. READ MORE

4. 13. Communication of intangible cultural assets on social media - A multiple case study about destination branding in Scandinavian countries

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Laura Caprioli; [2019]
   Keywords : Destination branding; Intangible cultural assets; Social media communication; Mediatization; Fika; Friluftsliv; Hygge; Social Sciences;

   Abstract : In a globalized, commercialized and mediatized world, destination management organizations (DMOs) promote cultural assets of the respective destinations to distinguish themselves, gain competitive advantage and attract potential tourists. Although literature acknowledges the role of culture for branding purposes, there is a lack of research about its intangible elements and how they are communicated. READ MORE

5. 14. Personal Brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Johanna Karlsson; Carla Melissa Cetino Salazar; [2019]
   Keywords : Personal Branding; Brand Essence; Online Offline Channels; Interplay; Layers of Personal Brands; Business and Economics;

   Abstract : Title: Personal Brands: The Interplay of Offline and Online Scenes Date of the Seminar: June 5th, 2019 Course: BUSN39: Degree project in global marketing Authors: Melissa Cetino & Johanna Karlsson Supervisor: Veronika Tarnovskaya Keywords: Personal Branding, Brand Essence, Online & Offline Channels, Interplay, Layers of Personal Brands Thesis Purpose: The purpose of this Master Thesis was to dive deep into the phenomenon of personal branding by answering the research question of how individuals interrelate online and offline scenes when expressing their personal brand. Theoretical Perspective: A conceptual framework was developed based on previous research, which displays the connection between the different personal branding environments. READ MORE

6. 15. How to Win the War for Talent among Professional Engineers : An Employer Branding Perspective

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Nicole Lejdeby; Carolin Östman; [2019]
   Keywords : Employer Branding; Employer Value Proposition EVP ; Public sector; Recruitment strategies; War for talent; Work values;

   Abstract : Organisations strive to gain competitive advantages and there is an increasing demand for more advanced technology in today's dynamic and complex environment. The importance of engineering is increasing in the global world, which leads to a higher demand of professional engineers. They represent among the hardest roles to fill. READ MORE