Essays about: "Branding channels"

Showing result 21 - 25 of 53 essays containing the words Branding channels.

1. 21. Luxury Advertising - An Oxymoron: A Quantitative Study on the Negative Signalling Effects of Advertising on Luxury Brands through Third-person Effect

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Hedvig Durö; Adrian Woloszyk; [2017]
   Keywords : Luxury; Advertising; Luxury perception; Signalling theory; Third-person effect;

   Abstract : This thesis evaluates the advertising contradictions about marketing strategies in luxury branding. Although it has been discussed that marketing of luxury goods are anti-laws of marketing, the advertising expenses are billions and billions of dollars in an industry worth 1.08 trillion in 2016. READ MORE

3. 22. A conceptual framework for building trust on a gig platform : An qualitative study of which factors make customers trust giggers in knowledge sharing

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Elsa Landberg; [2017]
   Keywords : ;

   Abstract : The development of information technology through Internet is disrupting the ways that people share and receive knowledge. Traditional communication channels, such as face to face-communication is to an increasing extent accompanied by knowledge sharing through digital communication channels. READ MORE

4. 23. Brand Building in Born Global Firms : The role of digitalization in brand building in young B2B Born Global companies internationalization

   University essay from Umeå universitet/Företagsekonomi

   Author : Johan Kjellstrand; Ouf Samar; [2017]
   Keywords : ;

   Abstract : Purpose: The purpose of this thesis is to create a deeper understanding of the impact of digitalization on branding and brand building in the internationalization of B2B Born Global SMEs. Design/methodology: The methods used were a mixed qualitative methodology including both interviews and open-ended surveys. READ MORE

5. 24. Varumärkesprofilering av svensk sparris : en kvalitativ studie om hur svenska sparrisodlare profilerar sin produkt och verksamhet ur ett varumärkesperspektiv

   University essay from SLU/Dept. of Biosystems and Technology (from 130101)

   Author : Emelie Sundin; [2017]
   Keywords : varumärke; varumärkespyramiden; svensk sparris; Asparagus officinalis;

   Abstract : Odlingssäsongen för grön sparris i Sverige sträcker sig från mitten av april fram till midsommar. I dagligvaruhandeln finns dock importerad färsk sparris att tillgå året runt och svenska sparrisodlare upplever ett konkurrenstryck under den svenska säsongen. READ MORE

6. 25. The true effects of programmatic display marketing : A study on how advertisers could make use of programmatic in the different stages of the customer journey.

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Stina Hübinette; [2017]
   Keywords : Programmatic; Performance Marketing; Display Advertising;

   Abstract : In digital marketing, display advertising has always been the largest revenue stream for publishers, and the biggest channel for advertisers to increase the traffic to their sites as well as getting better brand recognition. However, with the ever increasing spread of the smartphone and the continuously smarter machine learning of today, the industry has changed. READ MORE