Essays about: "Branding channels"

Showing result 16 - 20 of 53 essays containing the words Branding channels.

1. 16. Factors Influencing E-commerce Usage within Internationalisation : A study of Swedish small and medium-sized fashion retailers

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Ngoc Anh Minh Luong; Liangqi Wang; [2019]
   Keywords : Factors; E-commerce; sales channels; Internationalisation; Uppsala model; psychic distance; SMEs; fashion retailers; Sweden fashion industry;

   Abstract : Purpose − Previous research has shown that Swedish Small-and-Medium enterprises (SMEs) have a relatively low level of digital maturity when it comes to export, thus limiting growth potential in international markets. This study aims at investigating this phenomenon with a focus on e-commerce, as it is among the top digital channels that have a large impact on international expansion. READ MORE

3. 17. A global brand imagery context on consumers’ willingness to purchase and pay price premium: the EuroAsia telecommunication sector

   University essay from Göteborgs universitet/Graduate School

   Author : Adam Oskarsson; Andreas Rosander; Pattapong Wirungruangkul; [2018-07-03]
   Keywords : Price premium; Purchase intention; Brand imageries; Brand equity; Telecommunication; Smartphones;

   Abstract : Purpose – The aim of this study is to explore how societal culture and brand imageries influence consumers’ willingness to pay price premium, along with consumers purchase intentions. Design/methodology/approach – The study is based on a quantitative survey of brand images found in the telecommunication sector and branding literature. READ MORE

4. 18. Nation branding and the representation of a nation’s identity: the case of the Study in Sweden Facebook page

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : Heena Jeong; [2018]
   Keywords : Nation branding; Facebook; Study in Sweden; the Swedish institute; social media; imagined community; Swedishness; Swedish values; internationalisation of higher education;

   Abstract : The aim of this study is to explore the Study in Sweden Facebook page, particularly about the use of nation branding identity and its representation on the social media channel during the period for application promotion for Swedish higher education institutions for Autumn semester 2018. Facebook page has been used as a centre for international marketing activities. READ MORE

5. 19. Food for Change: Exploring rural-urban linkages among youth in Guatemala

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Clara Axblad; [2018]
   Keywords : agriculture; communication; consumption; development; food; urbanization; Guatemala; rural-urban linkages;

   Abstract : As the world grapples with increasing urbanization, population growth, climate change and depleting natural resources, there is an increased recognition that more food will have to be produced with fewer resources while food consumption has to shift rapidly towards more sustainable patterns. Meanwhile, although many are willing to work in and innovate agricultural practices, young people in rural areas still struggle to access the resources needed to be part of this shift, not to mention to make a living. READ MORE

6. 20. Digital inbound marketing as an approach to scale up B2B sales

   University essay from Lunds universitet/Produktionsekonomi

   Author : Maja Sölve; Johanna Öjeling; [2017]
   Keywords : B2B branding; B2B buying process; B2B selling process; Content marketing; Digital marketing; Email marketing; Inbound marketing; Marketing automation; Mobile marketing; Search engine optimization; Social media marketing; Technology and Engineering;

   Abstract : Although digital inbound marketing has been widely researched within B2C industries, very little academic research has been done on the subject within B2B sectors. With today’s rapid flow of information and constant change in buying behavior when purchasing consumer goods, B2B buyers are also demanding a simpler, more digitized approach of gathering information. READ MORE