Essays about: "Business Process Orientation"
Showing result 1 - 5 of 83 essays containing the words Business Process Orientation.
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1. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. READ MORE
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2. There is still a long way to go: An exploratory study on the factors contributing to the inclusion and exclusion of female character representation in video games
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: This thesis aims to explore the complex phenomenon of female character representation, both quantity and portrayal, in video games and which factors either inhibit or enhance the creation and how. Methodology: A qualitative study with an inductive approach, designed to answer the research question “How do different factors contribute to the inclusion or exclusion of female character representation in video games?”. READ MORE
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3. Co creation strategy: application to the customer relation in a packaging company and real estate agency. : A qualitative study, with the perspective of business to business and business to customer
University essay from Mälardalens universitet/Akademin för innovation, design och teknikAbstract : This master thesis investigated whether co creation strategy can be effective in a business to business and business to customer and can enhance customer relations challenges. This is to be able to help NykopingHem and EQpack enhance their current customer relations challenges. READ MORE
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4. Intellectual Capital Driving SMEs Entrepreneurial Orientation towards Sustainable Development
University essay from Linnéuniversitetet/Institutionen för management (MAN)Abstract : Addressing the scarce knowledge of sustainability practices in small and medium-sized enterprises (SMEs), the purpose of this paper is to identify how and if there is a link between intellectual capital (IC) and entrepreneurial orientation (EO), and if this connection contributes to a company’s sustainability performance. Based on a series of semi-structured interviews conducted with Swedish SMEs, our findings show that despite the limitations these companies experience in terms of financial and human resources, a focus on tackling sustainability issues appears to inspire entrepreneurial behaviour. READ MORE
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5. Survival of the fittest : The Internationalization of Fashion Start-ups
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Globalization is a development that allowed businesses to internationalize with ease. Startup hubs in Europe are growing and fashion is one of the most dynamic internationalizing industries. Combining the aspects of startups, fashion and internationalization led to the development of this research topic. READ MORE
