Essays about: "Fashion Startups"

Found 4 essays containing the words Fashion Startups.

  1. 1. The Impact of Generation-Z on International Branding Strategy: An Analysis of Startup Fashion Brands : What are the possible challenges and advantages faced by startup fashion brands in adapting to the Gen-Z effect in their international branding strategies?

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Kristjana Zaka; Masood Muqdad Sami Al Juboori; [2023]
    Keywords : Generation Z; International Branding Strategy; Branding; Small Fashion Brands; Startups; New Ventures; Consumer Behavior; Qualitative Research.;

    Abstract : This study explores the profound impact of Generation Z (Gen Z) on the international branding strategies employed by small fashion brand startups. As digital natives born between the mid-1990s and early 2010s, Gen Z represents a dynamic force that challenges traditional marketing approaches. READ MORE

  2. 2. Management Control Systems : A Tool for Startup Fashion Companies to Implement and Scale Sustainability Initiatives

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Janika Wittje; Louisa Frenz; [2022]
    Keywords : Fashion Industry; Startups; Sustainability; Management Control Systems Package; Formal and Informal Controls;

    Abstract : The research adds to current management control system and textile and fashion management literature by developing a MCS framework which is specially targeting startups within the textile and fashion industry in order to implement and scale sustainability initiatives. The framework provides potential to impact and facilitate managers to foster sustainable development. READ MORE

  3. 3. Survival of the fittest : The Internationalization of Fashion Start-ups

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Alina Zubanova; Reena Sauer; Sergio Andres Ruiz Gonzalez; [2022]
    Keywords : Internationalization; International Business; Fashion Startups; Survival; Factors; Business Strategy;

    Abstract : Globalization is a development that allowed businesses to internationalize with ease. Startup hubs in Europe are growing and fashion is one of the most dynamic internationalizing industries. Combining the aspects of startups, fashion and internationalization led to the development of this research topic. READ MORE

  4. 4. Rethinking Business Models and Strategies to Incorporate Sustainability in the Clothing Industry : Research on Swedish Based Companies

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Husain Fidvi; Julio Vargas Orellana; [2022]
    Keywords : Sustainability; Business Model Innovation; Circular Business Models; Strategies; Hållbarhet; affärsmodellinnovation; cirkulära affärsmodeller; strategier;

    Abstract : Clothing apparel industry contributes to approximately 10% of the total carbon emissions globally which has raised increasing attention to this industry in order to make it more sustainable. To achieve this transition, the fashion industry needs to change its linear model towards circularity and for that matter, business model innovation is an important tool. READ MORE