Advanced search

Found 5 essays matching the above criteria.

  1. 1. Social Media Marketing Strategies and Consumer Engagement during the COVID-19 Pandemic : An exploratory study of IKEA, including a multiple-case comparison between the UK, Australia and Sweden.

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Author : Johanna Stenberg; Milana Ruljova; [2021]
    Keywords : Social Media Marketing Strategy; Consumer Engagement; Instagram; COVID; IKEA;

    Abstract : ABSTRACT Background: The marketing efforts made by firms have been forced to change dramatically during the past year as a consequence of the COVID-19 pandemic. Online communication and social media platforms have seen a boom in users and firms have been forced to switch both their sales and marketing efforts to the online world. READ MORE

  3. 2. Mapping the flow Of Apparel in a Wholesale Company

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Umair Akash; [2013]
    Keywords : supply chain logistic management; lead time managemen; global outsourcing; collaborative; planning; forecasting; replenishment CPFR ;

    Abstract : Globalization that diminishes the barriers to trade worldwide has transformed the structure of production and increased the global competition in the textile and apparel industry. Especially, the elimination of quotas on January 2005 has totally changed the whole scenario of the apparel industry. A boom has been noticed in the emerging markets. READ MORE

  4. 3. Mapping the flow Of Apparel in a Wholesale Company

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : UMAIR AKASH; [2013]
    Keywords : Supply chain logistic management; lead time management; Global outsourcing; and Collaborative; Planning; Forecasting; and Replenishment CPFR ;

    Abstract : Globalization that diminishes the barriers to trade worldwide has transformed the structure of production and increased the global competition in the textile and apparel industry. Especially, the elimination of quotas on January 2005 has totally changed the whole scenario of the apparel industry. A boom has been noticed in the emerging markets. READ MORE

  5. 4. Investigation of CRM in e-business : From a B2C Fashion Companies' Perspectives

    University essay from IHH, Informatik

    Author : Isdora Dire; Dalida Samano; [2012]
    Keywords : Customer Relationship Management; B2C; Fashion Companies; e-business;

    Abstract : Customers are no longer what they use to be in the past, they are now highly educated, more specialized and more highly influenced by global culture than ever before. For businesses to be able to win the heart of customers, they need to do extra because these customers are the pillar that holds the organizations. READ MORE

  6. 5. The accuracy of customer reward program as loyalty marketing tool

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Philip Law; [2008]
    Keywords : loyalty marketing; customer reward program; loyalty; loyalty schemes; loyalty card; CRM; Customer Relationship Management; Tesco; Clubcard; kundlojalitet; lojalitetsprogram; marknadsföring ;

    Abstract : Today Tesco is not only the UK’s largest grocer, but also the world’s most successful internet supermarket (Humby and Hunt, 2004, pg 1). The Tesco Clubcard is widely considered to be a pioneer and success story in loyalty marketing, helping to propel Tesco to be the number one supermarket retailer in the UK (Tapp, 2005, pg 176). READ MORE