Essays about: "CRM elements"

Showing result 6 - 8 of 8 essays containing the words CRM elements.

1. 6. Going Global: Cases for Relationship Marketing in Chinese Higher Education

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Hugo Chuan Ho Chan; Chumeng Li; [2015]
   Keywords : international student relationship management ISRM .; Sweden; China; higher education; marketing strategy; Relationship Marketing RM ; Customer Relationship Marketing CRM ; Business and Economics;

   Abstract : The integration of the global economy is a phenomena that is increasingly evident in our everyday lives. Ranging from rapid economic growth in developing nations to the flow of capital across continents, globalization is affecting almost all corners of modern society. READ MORE

3. 7. French luxury companies: Challenge to design E-Commerce without affecting their brand image

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : Paul LASSALLE; Clément LEMAIRE; [2010]
   Keywords : Marketing; luxury companies; french; e-commerce; brand image; E-merchandising; E-CRM; Louis Vuitton; Luxury market; French market; Website; Brand and Reputation;

   Abstract : Title: French luxury companies: Challenge to do E-Commerce withoutaffecting their brand image Authors: Clément LEMAIRE and Paul LASSALLE Supervisor: Jean-Charles Languilaire Level: Bachelor Thesis in Business Administration, Marketing Key words: Marketing, E-commerce, E-merchandising, E-CRM, Louis Vuitton, Luxury market, French market, Website, Brand and Reputation Purpose: How French luxury companies, in a context of changing demand, use the e-commerce without affecting the image of their brand? Method: In the method we explain that we decide to use a descriptive method of research. We collect secondary data from our University Library and primary data from our observation of Louis Vuitton website. READ MORE

4. 8. CRM Impact - Experiences from some multinational companies

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Hakan Yayintas; Jasmina Bjelevac; [2010]
   Keywords : CRM; CRM impact;

   Abstract : Problem Discussion:  CRM has a growing trend of popularity in recent years within the multinational industrial companies, but at the same time; CRM initiatives achieved high failure rates to the point that it has become more common for CRM implementations to fail than to succeed. Thus as a result, the majority of companies fail to achieve CRM Impact in their organizations. READ MORE