Essays about: "CRM within banking sector"

Found 2 essays containing the words CRM within banking sector.

1. 1. E-loyalty in digital platforms : How do the employees in banks experience their work with customer e-loyalty, individually and in relation to each other?

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Johanna Näsholm Johansen; Noor Al Amin; [2018]
   Keywords : CRM; eCRM; Digitalization; Banking; Loyalty; e-loyalty; 8C Model;

   Abstract : This thesis aims to study how the top management and employees in banks experience their work with customer e-loyalty in digital settings, both individually and in relation to each other. Today's bank customers desire freedom in where they conduct their business and do at the same time require a deeper personal relationship with their bank advisors. READ MORE

3. 2. The Effect of Customer Relationship Marketing on Customer Retention in the Ghanaian Banking Sector : A case study of Intercontinental Bank Ghana Limited

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Frank Kojo Kuranchie; [2010]
   Keywords : Customer relationship management; customer relationship marketing; customer retention.;

   Abstract : Abstract Customer relationship management as a strategic marketing concept has gained tremendous interest among researchers and practitioners in recent times. Within the last two decades a significant number of research works have been carried out on various issues relating to customer relationship management. READ MORE