Essays about: "Camilla Hallin"

Found 4 essays containing the words Camilla Hallin.

  1. 1. GO HARD OR GO HOME – THE CASE OF VIAGRA

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Walde; Camilla Hallin; Charlotte Sternberg; [2022]
    Keywords : patent; trademark; degeneration; generic term; Viagra; Business and Economics;

    Abstract : .... READ MORE

  3. 2. Archetypes of Second-hand Luxury Fashion - A qualitative study of second-hand luxury fashion consumption

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Camilla Hallin; Sixten Nyhlén; [2022]
    Keywords : second-hand luxury; consumer archetypes; luxury fashion consumption; Business and Economics;

    Abstract : Thesis purpose: the purpose of this research is to understand how and if different motives simultaneously influence consumers’ decision to acquire second-hand luxury fashion online. Through this, we want to find different consumer archetypes in second-hand luxury fashion. READ MORE

  4. 3. Disruptive communication: How to overcome stigma - A case study of Kappahl, Tena, Estrid and Deodoc

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Frida Fransson; Camilla Hallin; Emma Källström; Julia Walde; [2021]
    Keywords : Disruptive communication; Stigma; Brand values; Brand identity; Corporate Brand; Business and Economics;

    Abstract : Purpose: In this study, the purpose is to explore how disruptive communication can be used as a means to overcome stigma. Methodology: This paper has analyzed four case studies in order to get a deeper understanding of the phenomenon stigma. READ MORE

  5. 4. Marketing communication in a B2B market : a case study of the store interior industry

    University essay from Internationella Handelshögskolan

    Author : Maria Johansson; Camilla Larsson; Ida Hallin; [2006]
    Keywords : Marketing communication; marketing tools; B2B markets; brand awareness;

    Abstract : Background: Today firms are facing increased global competition, and it results in shor-ter product life cycles. The present situation demand firms to focus more on marketing and how to communicate with the customers. In the mar-keting field there has always existed a perceived dichotomy between B2B and B2C markets. READ MORE