Essays about: "luxury fashion consumption"

Showing result 1 - 5 of 21 essays containing the words luxury fashion consumption.

1. 1. Luxury, Fashion, and Idols - Applying an extended theory of planned behavior to examine barriers toward sustainable fashion consumption in Japan

   University essay from Göteborgs universitet/Graduate School

   Author : Florian Konstantin Gold; Allegra-Scarlett Nefertari Verena Irmgard Marie Terner; [2023-07-03]
   Keywords : Fashion; Luxury; Idols; Japan; Consumption; Sustainability; Theory of Planned Behavior; Barriers; Sustainable Fashion;

   Abstract : Purpose: This study aimed to apply an extended theory of planned behavior (TPB) to sustainable fashion consumption (SFC) in Japan, and test the importance of sociocultural barriers to purchase intentions. Methodology: As only a few studies have examined SFC in Japan and have not used the TPB framework, this study adds to the body of literature, and proposes luxury orientation, fashion involvement, and idol attachment as barriers toward sustainable fashion (SF) purchase intentions in Japan. READ MORE

3. 2. The Devil Wears (New) Prada

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Hanna Björkman; Elsa Spenninge; [2023]
   Keywords : identity projects; self-presentation; luxury fashion rental; Consumer Culture Theory; access-based consumption; luxury fashion; Impression Management; Social Distinction; the extended self; Business and Economics;

   Abstract : In contemporary society, it is emphasised that ownership of clothing plays a crucial role in construction- and presentation of personal identities. With the rise of sustainable consumerism and the sharing economy, access-based consumption has emerged as a notable trend, offering individuals temporary access to non-exclusively owned clothing. READ MORE

4. 3. Millennials Transforming the Luxury Fashion Industry: An exploratory research about enabling a multidirectional service encounter online

   University essay from Göteborgs universitet/Graduate School

   Author : Agnes Ahlman; Elin Jansson; [2022-08-04]
   Keywords : Luxury; The Luxury Consumer; Millennials; Unidirectional factor; Multidirectional factors;

   Abstract : There is a growing apparent conflict within the luxury fashion industry in regards to the service encounter. This as luxury fashion brands are reluctant to digital change in their service practices while there is a growing expectation among the ‘new’ luxury consumer of millennials for brands to adapt to more interactive and digital practices. READ MORE

5. 4. Luxury Fashion Brands are Racing to Become Pioneers in The Use of Influencer Marketing: An Exploratory Study on How This Can Be Achieved and The Impacts on Brand Perceptions

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Mariam Elsayed; [2022]
   Keywords : Influencer Marketing; Luxury Fashion; Luxury Value; Brand Identity; Brand Image;

   Abstract : As the digital evolution continues to take on the world industry by industry, luxury fashion brands are left with no choice but to adapt to the new means of media consumption. Numerous luxury fashion brands are implementing influencer marketing strategies to communicate their brand's message in novel ways. READ MORE

6. 5. Archetypes of Second-hand Luxury Fashion - A qualitative study of second-hand luxury fashion consumption

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Camilla Hallin; Sixten Nyhlén; [2022]
   Keywords : second-hand luxury; consumer archetypes; luxury fashion consumption; Business and Economics;

   Abstract : Thesis purpose: the purpose of this research is to understand how and if different motives simultaneously influence consumers’ decision to acquire second-hand luxury fashion online. Through this, we want to find different consumer archetypes in second-hand luxury fashion. READ MORE