Essays about: "City Branding"

Showing result 16 - 20 of 73 essays containing the words City Branding.

  1. 16. The duality of a city influence on place branding : a case study of how Malmö´s place image coheres to its place identity and how the duality of Malmö influences Malmö´s place image

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Claudia Petkovski; Izabelle Zlatevski; [2020]
    Keywords : Place branding; place identity; place image; duality; dual place image; dual place identity;

    Abstract : A common phenomenon is that larger cities have different place identities; therefore, this thesis is based on the case of Malmö since it is Sweden's third largest city. The purpose was to explore how Malmö’s place image coheres to its place identity, and how the duality of Malmö influences the place image. READ MORE

  3. 17. It´s The Smart City, Stupid! : A critical study of Smart narratives, Attraction Hysteria & the production of Smart Space in the European Green Capital 2020

    University essay from Stockholms universitet/Kulturgeografiska institutionen

    Author : Joel Göransson Scalzotto; [2020]
    Keywords : Smart City; Lisbon; Urban Regeneration; Attraction Hysteria; City Branding; Civic Participation; Egovernance; Production of space; Gentrification; Urban Commodification; Creative city;

    Abstract : In this research, the “Smart City-edifice” of Lisbon has been examined through qualitative field work carried out in the city. The concept of the Smart City- edifice has been designed by the author in an attempt to grasp the ambiguous Smart City ambition as an assemblage of (i) specific techniques incorporated into the urban environment (ii) the modes of governance which these techniques allow for, particularly real time data collection & (iii) issues of city branding, placemaking and urban, Smart regeneration. READ MORE

  4. 18. Destination Branding : Focusing on Events Contribution on an Urban Level

    University essay from Södertörns högskola/Turismvetenskap

    Author : Henrietta Acheampong; [2020]
    Keywords : Branding; Destination; Stakeholders; Identity; Event; Cape Coast;

    Abstract : Today´s tourism sector is one of the fastest-growing sectors in the world and that has greatly influenced destinations. The recent development in the use of events to build, reinforce, and increase destination branding has received huge recognition. READ MORE

  5. 19. City Competitiveness and Branding : Identities and strategies in two Swedish municipalities

    University essay from Uppsala universitet/Kulturgeografiska institutionen

    Author : Gustav Hodges-Dexner; [2019]
    Keywords : Place branding; Competitive identity; City development; Municipalities; Brand management;

    Abstract : As the world-economy becomes increasingly competitive, places adopt different methods to elevate their attractiveness. The paper examines how two medium-sized Swedish cities, Uppsala and Västerås, develop their own competitiveness, identities, and images in relation to the principles and concepts laid out by Simon Anholt in his book Competitive identity: The New Brand Management for Nations, Cities and Regions (2007). READ MORE

  6. 20. Branding Helsingborg City for Domestic and International Students

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Hyunah Kim; [2019]
    Keywords : city branding; destination image; key attributes of the place image formation; student segment; students perceptions and experiences; service management; Social Sciences; Business and Economics;

    Abstract : The student group is an emerging target with high potential for both the service industry and municipalities. However, previous studies scrutinizing this segment have been limited despite its significance. READ MORE