Essays about: "Cognitive Dissonance Theory"

Showing result 1 - 5 of 19 essays containing the words Cognitive Dissonance Theory.

  1. 1. Oops! I Did It Again... : Exploring consumers’ post-purchase emotions in regards to impulsive shopping and product returns online.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Elin Jönsson; Rebecka Ölund; [2021]
    Keywords : Impulsive buying; post-purchase emotions; product returns; cognitive dissonance;

    Abstract : Background: The expansion of e-commerce and online orders have led to companies creating new marketing strategies, where impulsive purchases are important in order to boost sales. However, this also has negative aspects concerning overconsumption and the environmental impact. READ MORE

  2. 2. Exploring the role and use of values & emotions in promoting prosocial action via Instagram

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Charlotte Griffiths; [2021]
    Keywords : values; emotions; prosocial; prosociality; communication for social change; C4SC; communication for development; ComDev; social media; Instagram;

    Abstract : Inspired by recent work on value-based messaging in migration-relatedcampaigning to elicit sympathy, this project explores theoretical rationale foremploying values in the field of communication for social change (C4SC),understood in its broad sense as aspiring to engender prosocial behaviour. The project is framed by the main question of how values, emotions and(prosocial) action relate to one another. READ MORE

  3. 3. Becoming Vegan : Consumers’ perceived barriers when transitioning to a vegan diet

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Johanna Burenius; Louise Lien; [2021]
    Keywords : consumer behaviour; food consumption; vegan diet; changing consumption behaviour; The Multidisciplinary Model of the main factors affecting consumer behaviour in the food domain; Cognitive Dissonance Theory;

    Abstract : This qualitative study aims to identify challenges experienced amongst consumers in Stockholm when transitioning to a vegan diet. Five consumers between the ages of 24-27 have during a period of one month assumed the task of transitioning to a vegan diet. READ MORE

  4. 4. Students’ holiday air travel behaviors: a flyer’s dilemma

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Elena Zucchini; [2021]
    Keywords : Pro-environmental behaviors; holiday air travel; air transportation; climate change; students; theory of planned behavior; value-belief-norm theory; awareness-attitude behavior gap; contextual gap; cognitive dissonance theory; sustainable destination development;

    Abstract : Holiday air travel behaviors are nowadays a significant issue in relation to climate change and sustainable tourism. Indeed, transportation, and especially air transportation, have a significant role in climate change. READ MORE

  5. 5. The last mile check-up

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Fredrik Brändström; Viktor Löfwensporr; [2020]
    Keywords : Shared micro mobility services; Theory of planned behavior; Consumer Attitude; Consumer Behavioral Intention;

    Abstract : By 2050, an equivalent of two-thirds of the world's population will live in urbanized city areas. While urbanization has presented many opportunities, it also presents significant challenges in regard to urban transportation. Adherently to this trend, sustainable urban transportation is a challenge for Swedish city areas. READ MORE