Essays about: "Cognitive Dissonance Theory"
Showing result 6 - 10 of 24 essays containing the words Cognitive Dissonance Theory.
-
6. Oops! I Did It Again... : Exploring consumers’ post-purchase emotions in regards to impulsive shopping and product returns online.
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: The expansion of e-commerce and online orders have led to companies creating new marketing strategies, where impulsive purchases are important in order to boost sales. However, this also has negative aspects concerning overconsumption and the environmental impact. READ MORE
-
7. Exploring the role and use of values & emotions in promoting prosocial action via Instagram
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : Inspired by recent work on value-based messaging in migration-relatedcampaigning to elicit sympathy, this project explores theoretical rationale foremploying values in the field of communication for social change (C4SC),understood in its broad sense as aspiring to engender prosocial behaviour. The project is framed by the main question of how values, emotions and(prosocial) action relate to one another. READ MORE
-
8. Becoming Vegan : Consumers’ perceived barriers when transitioning to a vegan diet
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : This qualitative study aims to identify challenges experienced amongst consumers in Stockholm when transitioning to a vegan diet. Five consumers between the ages of 24-27 have during a period of one month assumed the task of transitioning to a vegan diet. READ MORE
-
9. Students’ holiday air travel behaviors: a flyer’s dilemma
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : Holiday air travel behaviors are nowadays a significant issue in relation to climate change and sustainable tourism. Indeed, transportation, and especially air transportation, have a significant role in climate change. READ MORE
-
10. The last mile check-up
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : By 2050, an equivalent of two-thirds of the world's population will live in urbanized city areas. While urbanization has presented many opportunities, it also presents significant challenges in regard to urban transportation. Adherently to this trend, sustainable urban transportation is a challenge for Swedish city areas. READ MORE