Essays about: "Collaborative Marketing"

Showing result 11 - 15 of 25 essays containing the words Collaborative Marketing.

1. 11. The Need for a Common Voice : A Collaborative Approach to Foster Sustainable Tourism Development

   University essay from

   Author : Helen Cathérine Schlueter; Beke Wassmann; [2018]
   Keywords : Baltic Region; Collaboration; Destination; DMO; Gotland; Local Community; Marketing; Sustainability; Sustainable Tourism; Tourism-Related Organisations;

   Abstract : This research explores the development of sustainable tourism in destinations in the Baltic region and in the case of Visby, Gotland. The purpose is to contribute to the understanding how destination management organisations and local communities in these destinations work together to develop the destination. READ MORE

3. 12. The Business Model Concept and the Sharing Economy : An Overview

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Mark Fenzel; [2018]
   Keywords : Business Model; Sharing Economy; Competitive Advantage; Collaborative Consumption; Value Creation Driver;

   Abstract : The aim of this article is to give an overview of the business model concept and theories focussing on the sharing economy. Selected concepts and studies are presented, and its application, usefulness and limitations are discussed. READ MORE

4. 13. The factors of consumer behavior and the sharing economy : A quantitative study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Yun Wang; [2018]
   Keywords : Sharing economy; consumer behavior; social; cuture; B2C; C2C; collaborative consumption; marketing strategy.;

   Abstract : Purpose: The purpose of this study is to investigate the relationship between consumer behavior and the business (B2C and C2C) in the sharing economy. Research questions: What factors of Consumer behaviour effect C2C business in sharing economy? What factors of Consumer behaviour effect B2C business in sharing economy? Methodology: A descriptive research design with a quantitative approach was conducted, utilizing an online questionnaire with a total of 120 respondents in China. READ MORE

5. 14. TALKING THE TALK EQUALS WALKING THE WALK? : A Quantitative Study of the Attitude-Action Gap in the Sharing Economy

   University essay from Umeå universitet/Företagsekonomi

   Author : Anders Nordström; Rebecka Esseen; [2018]
   Keywords : Attitude-action gap; Value-action gap; sustainability; enjoyment; convenience; financial benefits; sharing economy; sharing platform; collaborative consumption; drivers for participating in sharing economy; shared economy;

   Abstract : Customer behavior has always been of interest for business researchers. However, it is just in recent years that there has been an increasing interest in the phenomenon of the sharing economy. It has been suggested that there is an ongoing shift in the traditional way of consuming. READ MORE

6. 15. From Sole-Creation to Co-Creation : Social Marketing Value Creation through Corporate-NPO Collaboration

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : María Jesús E Cascante Quirós; Natalia Schlothauer; [2017]
   Keywords : Social marketing; social marketing process; non-profit organisation NPO ; continuum; cross-sector social partnerships; CSSPs ; corporate-NPO collaboration; collaborative value creation framework CVC ;

   Abstract : Aim: The aim of this study was to investigate the structure of social marketing within a collaboration between non-profit organisations (NPOs) and business organisations as well as whether this collaboration facilitates the process of social marketing for the NPOs. For this purpose, Austin and Seitanidi´s (2012a, 2012b, 2014) Collaborative Value Creation (CVC) framework was applied to social marketing as value outcome by combining it with Andreasen and Kotler´s (2003) model of the social marketing process in NPOs. READ MORE