Essays about: "Collaborative Marketing"

Showing result 21 - 25 of 25 essays containing the words Collaborative Marketing.

1. 21. Social Capital integrative and coordinative Mechanism of Global Sourcing Activities

   University essay from Göteborgs universitet/Graduate School

   Author : Stanimira Nikolova; Alla Shashkova; [2010-06-16]
   Keywords : global sourcing; integration and coordination; social capital; boundary spanners; trust; shared culture; shared values; common goal;

   Abstract : In an environment of globalized markets and changing rules of competition companies need to be proactive in the management of their sourcing plans on global basis. Successful execution of global sourcing requires achieving integration and coordination of spatially dispersed production units as well as attaining global level interface among manufacturing, R&D and marketing functions. READ MORE

3. 22. Collaborative materials management : A comparison of competitive and collaborative approaches to materials management in SCM

   University essay from IHH, Centre of Logistics and Supply Chain Management

   Author : Farzad Khaki Boukani; Soundous Boufaim; [2010]
   Keywords : Materials Management; SCM; collaboration; competition;

   Abstract : Supply Chain Management (SCM) presents the new paradigm in strategic and operational business management for the 21st century. By offering a cooperative and integrated model of the value-creation process in a cross-organizational perspective, it also places new challenges on business management methods and instruments used, in theory as in practice. READ MORE

4. 23. Exploratory Investigation of Sales Forecasting Process and Sales Forecasting System : Case Study of Three Companies

   University essay from IHH, Företagsekonomi

   Author : Mohammad Laxmidhar; Dnyanesh Sarang; [2007]
   Keywords : Logistic and Supply Chain Management;

   Abstract : The future has always caught the attention of the human being. The thirst of exploring the future and to know the unknown has driven the human being toward innovativeness. Companies are expanding their operations worldwide since the past few decades. Profit growth coupled with an effective strategy has become the primary need of global companies. READ MORE

5. 24. Interorganizational relationships in project-based networks: Problems of Communication and Collaboration : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Lilia Jakobsson; [2007]
   Keywords : project-based networks; short-term relationships; communication; collaboration; sensemaking; trust; interdependence; management incentives; coordination; support;

   Abstract : Purpose: Although under the last decade there has been increased interest in management of project-based teams and numerous examples of such relationships exist, relatively little is known about “the dynamics of shorter relationships”. Management of communication between partners involved in short-term project-based relationships and the ways, in which multiparty value is created as a result, form a task for important and necessary research in marketing theory and practice. READ MORE

6. 25. Cruise the Baltic Sea! -Collaborating and competing within the Baltic Sea Region

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Regina Udo; Martina Lindgren; Malin Fogelberg; [2007]
   Keywords : collaboration; competition and coopetition. collaborative destination marketing; preconditions; motivations and outcomes. cruising in the baltic sea.; Tourism; Turism; Social Sciences;

   Abstract : Statement of purpose: The purpose of this report is to enhance the understanding and knowledge of the collaborative destination marketing process. Questions of issues: How do Helsingborg and Stockholm collaborate and compete within the Cruise Baltic Project? What preconditions, motivations and outcomes related to the Cruise Baltic Project exist in Helsingborg and Stockholm? How do they differ? Methodology: The Cruise Baltic Project has been examined through the use of theoretical approaches and conceptions on collaboration, competition and on the collaborative destination marketing process. READ MORE