Essays about: "Collaborative Marketing"

Showing result 6 - 10 of 25 essays containing the words Collaborative Marketing.

1. 6. Please Initiate Gamifications with Me : Quantitative study on impact of Gamification on Customer Engagement within Co-creation

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Rafael Czeszejko; Sofia Öfverström; [2021]
   Keywords : Customer Engagement; Gamification; Co-creation; Experimental Design;

   Abstract : Over the last decade, Gamification has been identified as one of the most prominent marketing initiatives to engage customers in the creation of more desirable and unique offerings. Adding Gamification into offerings allows customers to socially interact, share information and co-create experiences. READ MORE

3. 7. Collaborative Partnerships between Public and Private Stakeholders in SustainableDestinations : A case study of Uppsala, Sweden

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Helina Betre; [2020]
   Keywords : ;

   Abstract : Tourism destinations are implementing policies based on global sustainability agreements. Countries are taking different approaches to fulfilling their sustainability goals. Collaboration was considered an important ingredient to implementing policies and achieving targets. READ MORE

4. 8. Performing a Respectable Consumer Identity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ebba Fritsch Dahl; Emma Scott; [2020]
   Keywords : Fashion Rental; Consumer Justification; Identity Performance; Consumer Behavior; Collaborative Fashion Consumption; Business and Economics;

   Abstract : This thesis adds to the social debate on the relationship between society and fashion consumers. In order to explore this, the phenomenon of fashion rental is investigated to provide insights on how fashion consumers account for their behavior in order to come off as respectable. READ MORE

5. 9. The need for speed : A study of how a new digital tool can affect B2B relationships

   University essay from Umeå universitet/Företagsekonomi

   Author : Josefin Hellsten; Johan Näsström; [2019]
   Keywords : B2B relationships; 3D virtual prototypes; relationship marketing;

   Abstract : The technological development that we have seen in the last decades has resulted in a more digitized business environment and affected industries from an innovative and competitive perspective. The digital transition is an ongoing process and it creates opportunities and challenges for businesses globally. READ MORE

6. 10. Brand image in the Sharing Economy : An exploratory study of how to achieve positive customer perceptions in the sharing economy

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Jacob Johansson; Oscar Folkesson; Jacob Henningsson; [2018]
   Keywords : Brand image; Brand equity; Brand management; Marketing; Sharing economy; Collaborative consumption;

   Abstract : Abstract Background: Most of existing literature in the field of sharing economy has focused on aspects of sustainability and business model structure. Research on brand image in the sharing economy has up until today not been an area of investigation. READ MORE