Essays about: "Company international strategy"

Showing result 16 - 20 of 211 essays containing the words Company international strategy.

1. 16. Sustainability Propaganda – The Oatly case : A qualitative content analysis of Oatly's external communication.

   University essay from Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

   Author : Maja Lundgren; [2022]
   Keywords : Propaganda; brand activism; persuasion; rhetoric; strategic communication; Oatly; Propaganda; varumärkesaktivism; övertalning; retorik; strategisk kommunikation; Oatly;

   Abstract : The brands' commitment to sustainability is being developed into an established market strategy, which means that the concept of brand activism is becoming increasingly common. Due to this development, the external communication that these brands drive also tends to adopt a more convincing and coercive approach in order to influence the consumers. READ MORE

3. 17. Manufacturing Reshoring among Swedish Firms

   University essay from Uppsala universitet/Industriell teknik

   Author : Negar Ghasemi Rad; [2022]
   Keywords : reshoring; manufacturing; reshoring drivers and barriers; reshoring trend in Sweden; Swedish firms’ expectations; offshoring; location advantages;

   Abstract : Due to the global nature of business, the dispersion of international geographical activities has increased and location decision-making has become a critical strategic decision for companies. Recent research, on the other hand, has begun to report on an opposite movement. READ MORE

4. 18. Opportunity framing - Critical junctures and tough choices in the MedTech industry in Sweden

   University essay from Lunds universitet/Produktionsekonomi

   Author : Axel Åkeson; [2022]
   Keywords : Critical junctures; Financing; Innovation; MedTech; Start-up; Technology strategies; University spinout. ; Technology and Engineering;

   Abstract : Background: In today’s competitive market, renewal through innovation is of utmost importance to stay relevant. Creating a start-up is associated with great uncertainty and doing so within the heavily regulated MedTech industry, puts even higher demands on a start-up. READ MORE

5. 19. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

   University essay from

   Author : Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
   Keywords : Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

   Abstract : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. READ MORE

6. 20. Developing a Decision-making Framework for Supply Chain Network Reconfiguration - A Case Study at Lindab

   University essay from Lunds universitet/Teknisk logistik

   Author : Michelle-Roberta Jasinski; Louise Skaarup Johansen; [2022]
   Keywords : supply chain network; supply chain management; supply chain network design; supply chain reconfiguration; supply chain parameters; supply chain performance; change projects; Technology and Engineering;

   Abstract : Title: Developing a Supply Chain Management Framework for Decision-making: A Case Study at Lindab Authors: Michelle Jasinski and Louise Skaarup Johansen Problem formulation: Taking decisions to facilitate an efficient supply chain could be difficult and include many parameters. As an international company, Lindab has a well-developed and rather complex supply chain network. READ MORE