Essays about: "Competitive strategy"

Showing result 31 - 35 of 909 essays containing the words Competitive strategy.

  1. 31. Humans as enablers of digital transformation of retailers: The design system SKAPA and its users as capabilities for IKEAs digital transformation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lauriane Martine Jambu; Nina Lotz; [2023]
    Keywords : digital transformation; retail industry; design system; dynamic capabilities; digital maturity; adoption; human factors; Business and Economics;

    Abstract : This thesis aims to explore how a design system can serve as a resource for digital transformation within the retail industry, by drawing from the dynamic capabilities approach and the digital maturity framework by Pinto et al. (2023). READ MORE

  3. 32. Navigating Knowledge Management in a Technical Consulting Firm : Current Practices and Future Perspectives

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Oscar Dahlgren; Tobias Norlén; [2023]
    Keywords : Knowledge Management; Knowledge Management Strategy; Consulting Firm; Personalization; Codification;

    Abstract : Knowledge management and the strategy surrounding it has been highlighted as keys for achieving and maintaining competitive advantage, particularly for knowledge-intensive firms. Consulting firms are knowledge-intensive firms that generate revenue solely through offering the knowledge of their consultants, arguably making knowledge management even more crucial in their competitive fields. READ MORE

  4. 33. Implementing DDMRP : Supply Chain transformation Through Inventory Management

    University essay from Linköpings universitet/Produktionsekonomi

    Author : Franklin Aduwa; [2023]
    Keywords : DDMRP; Supply chain management; Inventory management;

    Abstract : An organization's systematic operation and supply chain management are the criteria for developing a sustainable competitive advantage over other companies. However, fulfilling this goal has become increasingly difficult in today's business environment, as traditional planning and control methods were not designed to withstand such difficulty, hence making the supply chain very complex. READ MORE

  5. 34. Whoo’s laughing now? A qualitative study of User Responses to Native Content Marketing

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Lovisa Käll; Ebba Keller; [2023]
    Keywords : Native advertising; Content Marketing; Tiktok; Duolingo; Persuasion knowledge model; Associative processing model of humour; consumer attitudes; Social Sciences;

    Abstract : In the dynamic realm of social media marketing, maintaining a competitive edge is crucial; hence marketers are actively seeking strategies to stand out and increase levels of engagement. The study aimed to provide valuable insights into companies' utilisation of native content advertising on TikTok and users' attitudes towards this marketing strategy. READ MORE

  6. 35. Operational resilience strategies in times of global disruptions : A study of a Swedish national energy company

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Gustav Lindstrand; Anna Oldestam; [2023]
    Keywords : operational resilience; procurement strategy; supply chain disruptions.; operational resilience; inköpsstrategi; supply chain disruptions.;

    Abstract : This study investigates strategies for improving the operational resilience, i.e. an organisation’s capacity to minimise, manage, and recover from disruptions quickly, ensuring continuity in its primary business processes. READ MORE