Essays about: "Concept store fashion"

Showing result 1 - 5 of 17 essays containing the words Concept store fashion.

1. 1. Is store death upon us? : Investigating the importance of sensory marketing in the swedish fashion retail industry among women

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Petra Olgrim; Ronja Karlsson; [2021]
   Keywords : Sensory Marketing; Atmospherics; Swedish Female Buying Behavior; Customer Experience; Physical Stores;

   Abstract : This bachelor degree addresses the importance of sensory marketing in the swedish fashion retail industry among women. The concept of “store death” has become an increasingly talked about topic in Sweden and is something that affects both consumers, entrepreneurs and business owners alike. READ MORE

3. 2. Exploring fashionability in sharing economy communities

   University essay from Uppsala universitet/Industriell teknik

   Author : Melron D'souza; Guhan Selvaraj; [2021]
   Keywords : Sharing Economy; Motivation; Fashionability; Practice Theory; Second-hand Consumption;

   Abstract : Sharing Economy as a concept is based on providing a space for individuals that brings them together on a platform providing access to goods/services to both parties. It has grown in popularity since the 2010s due to digitalization and social media. READ MORE

4. 3. REPLACE OR REPAIR? -A study of if fast fashion repair concepts like H&M Take Care can affect the intentions to repair clothing

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Malin Ficks; Margaux Karmestål; [2019-06-20]
   Keywords : Fast Fashion; Product-Service Systems; Sustainable Consumption; Theory of Planned Behaviour;

   Abstract : Overconsumption and an increasing disposal of clothes is a troublesome development in the fast fashion industry, where millennials are major contributors. As there is a need for a major shift towards more sustainable consumption, product-service systems in the shape of in-store repair stations, like Take Care by H&M, is interesting to investigate. READ MORE

5. 4. Does One Size Fit All? Branding Strategies for Plus-Size Labels in the Fashion Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jella Lynn Hauptmann; Julia Ausserdorfer; [2019]
   Keywords : Plus-Size; Brand Architecture; Brand Strategy; Fashion Branding; Brand Portfolio; Business and Economics;

   Abstract : Purpose: With increasing obesity rates and the change of beauty ideals within society, the plus-size fashion market currently enjoys a massive upturn and many established fashion retailers realise the opportunities within this ever more important segment. However, the integration of plus-size brands can be challenging as being plus-size is still connected to a stigma. READ MORE

6. 5. Fast Fashion : To explore Generation Y's attitude toward fast fashion; a Swedish consumer perspective

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Heidi Botic; Kuntola Choudhury; [2019]
   Keywords : Fast Fashion; Attitudes; Consumer Behaviour; Generation Y; Swedish Consumers; Sustainability;

   Abstract : Background:           Fast fashion is a rather new business strategy and is defined to be affordable and fashionable apparel that is directly copied from catwalks. The concept was initially introduced by Amancio Ortega’s well-known store, called Zara which mostly targets Generation Y consumers. READ MORE