Essays about: "Social Influence Theory"

Showing result 1 - 5 of 756 essays containing the words Social Influence Theory.

1. 1. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases

   University essay from Stockholms universitet/Företagsekonomiska institutionen

   Author : Yahya Qayyum; Omar Wattar; Faisal Aljalab; [2024]
   Keywords : User-Generated Content; Millennials; Fast Fashion Industry; Ultra fast fashion; Digital Marketing; Consumer Behavior; Instagram; TikTok; Qualitative Research; Social Influence Theory; Buying Behavior Theory.;

   Abstract : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. READ MORE

3. 2. The role of social media in small and medium - sized restaurant businesses : A case study from Östersund, Sweden

   University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

   Author : Sameera Prasanna Rodrigo; [2024]
   Keywords : Social media; SMEs; Restaurant business; RBV theory;

   Abstract : Background: Social media has revolutionized the restaurant industry, and it plays a significant role by changing and offering new ways to engage with restaurant customers and build stronger customer relationships, market their products and services, and acquire new customers, manage restaurant reputation, enhance brand awareness, and stay competitive in an increasingly digital world. Even though some restaurants recognize and utilize the potential of social media to deliver the above benefits, still there are some restaurants that have outdated social media accounts or completely inactive in social media. READ MORE

4. 3. Beyond borders and barriers: A qualitative study of foreign direct investment and its effect on knowledge transfer in Rwanda

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Linnea Helgegren; Astrid Viktorsson; [2024]
   Keywords : Knowledge transfer; Absorptive capacity; Social integration mechanisms; Foreign direct investment; Developing country;

   Abstract : Foreign direct investment has been considered to provide an avenue for knowledge transfer between investors and entrepreneurs. However, few studies have investigated what capacities influence the quality of cross-border knowledge transfer. READ MORE

5. 4. Risk & Policy: The relevance and influence of Aaron Wildavsky’s book Searching for Safety in the safety discourse.

   University essay from Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet

   Author : Hans Nagtegaal; [2024]
   Keywords : Wildavsky; Resilience; Anticipation; Cultural Theory; Global Safety; Political Science; Safety Discourse; Social Power; Economy of Safety; Net Benefit; FLMU06; Technology and Engineering;

   Abstract : The main finding of this thesis is that the relevance and influence of Aaron Wildavsky’s book Searching for Safety in today’s safety discourse is limited although Wildavsky may be considered to be the linking pin between RE, HRO and NAT. The safety discourse may benefit from Wildavsky’s work in political science: I.e. READ MORE

6. 5. Queering the Normal? : An intersectional study of gender identities and roles in the Late Iron Age cemeteries at Lovö, Sweden

   University essay from Uppsala universitet/Institutionen för arkeologi och antik historia

   Author : Leticia Tate; [2024]
   Keywords : Archaeology; Gender Studies; Queer Theory; Cemeteries; Burials; Iron Age; Scandinavia; Grave Goods; Intersectionality; Lovö; Identity; Arkeologi; genusvetenskap; queerteori; kyrkogårdar; begravningar; järnåldern; Skandinavien; gravgods; intersektionalitet; Lovö; identitet;

   Abstract : The purpose of this thesis is to analyse the relationship between grave goods and the identity of buried individuals. The interpretation of sex and gender, as well as gendered grave goods in Late Iron Age Scandinavia, is of a particular focus. READ MORE