Essays about: "Consumer purchasing behaviour"
Showing result 6 - 10 of 104 essays containing the words Consumer purchasing behaviour.
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6. To whom do we listen, and why? : An exploratory study into how young adult consumers experience TikTok electronic word-of-mouth product recommendations
University essay fromAbstract : Background: Over time, social media platforms have become a part of people’s daily lives. Social media allows consumers to share thoughts, ideas, and experiences with other consumers, and eWOM evolved. READ MORE
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7. Sustainablility message appeals and deception in cleaning products : A study on trust of Emotional vs Rational sustainability appeals
University essay fromAbstract : In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. READ MORE
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8. Consumer purchasing behaviour influence on sustainable product development in the automotive industry.
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : AbstractDue to increased customer knowledge of the environmental effects of conventional automobiles and their concerns, the automotive industry is undergoing a substantial change toward sustainability and environmentally friendly goods. The goal of this study is to examine the relationship between customer purchasing behaviour and new product development, with an emphasis on environmentally friendly automotive products. READ MORE
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9. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. READ MORE
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10. The Role of Moral Emotions in Sustainable and Unsustainable Fashion Consumption: A Swedish Consumer Perspective
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: The comfort of buying online satisfies consumers more than the traditional way of shopping in stores. Buying fashion online is highly influenced by consumers' fashion consciousness and their personal values which enhances the willingness and dependence to buy new products. READ MORE