Essays about: "Consumer-brand relationships"
Showing result 21 - 25 of 25 essays containing the words Consumer-brand relationships.
-
21. The Consequences of Consumer Brand Hate - A Case Study of Anti-branding Websites in the Airline Industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Consequences of Consumer Brand Hate: A Case Study of Anti-branding Websites in the Airline Industry Seminar Date: May 30, 2016 Course: BUSN39 - Degree Project in Global Marketing Authors: Brittany Purkis, Lisa Scheider Advisor: Annette Cerne Keywords: Brand Hate, Anti-branding, Airline Industry, Consumer Brand Relationship (CBR), Consumer Complaint Behavior, Brand Avoidance, Consumer Dissatisfaction, Customer Service Quality. Purpose: The purpose of the study is to draw further understanding and investigate the hate relationship between a particular company and consumers and to develop theory in this area of study that has grown in relevance. READ MORE
-
22. Identity Brand Avoidance : Understanding the Interdependencies and Main Drivers of Brand Avoidance
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : As everyday consumers become more engaged with their products and services, it is apparent that they are more willing to associate with certain brands. While most existing literature focuses on creating strong consumer-brand relationships and fostering brand loyalty, there has only been an interest in brand avoidance in the last several years. READ MORE
-
23. The break-up: Why consumers end their love relationships with brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: Consumers are forming deep love relationships with brands to a degree that involves the incorporation of the brand’s symbolic attributes to their own self-concept. However, though deep, these bonds are not indestructible. READ MORE
-
24. ”Why don’t you have your own car?” : A master thesis investingating how Access-based consumption creates consumer-brand relationships for car brands.
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Ownership-based consumption mode has been perceived as the normative ideal in how consumer-brand relationships are created. Today, Access-based consumption mode allows consumers to access brands among other consumers without needing to sole- or joint own them. READ MORE
-
25. Brand origin : how does it impact brand awareness and brand image
University essay from Sektionen för Hälsa och SamhälleAbstract : As globalization influences today’s world markets, many brands are becoming international and global. When a brand is in an international market it creates an opportunity for perceived brand origin to influence the consumers. READ MORE
