Essays about: "Consumers preference"

Showing result 6 - 10 of 82 essays containing the words Consumers preference.

  1. 6. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget

    University essay from SLU/Department of Molecular Sciences

    Author : Nicole Chidiac; Iris Lundquist; [2023]
    Keywords : Wine packaging; climate impact; consumer behavior; sustainability labels; ; CSR; Alpabeth Theory;

    Abstract : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. READ MORE

  3. 7. Mouthfeel Assessment of Tetra Pak Paper Straws: Exploring the Correlation between Instrumental Measurements and Sensory Evaluation

    University essay from Lunds universitet/Förpackningslogistik

    Author : Natchaya Hanprerakriengkrai; [2023]
    Keywords : mouthfeel; paper straws; correlations; instrumental measurement; sensory evaluation; Technology and Engineering;

    Abstract : The implementation of the Single-Use Plastics Directive has gained significant attention due to the detrimental impacts of plastic pollution, leading to the transition from plastic straws to paper straws for Tetra Pak’s portion-size carton packages. However, the acceptance of paper straws could be hindered by negative mouthfeel perceptions, which customers find the difficulties to accurately describe them. READ MORE

  4. 8. Exploring loyalty within car subscriptions, in the case of Care by Volvo - How can brand communities and social bonds be used to increase Millennials’ customer loyalty in the car subscription business model?

    University essay from Göteborgs universitet/Graduate School

    Author : Aya Allali; Feiwei Lu; Heidi Botic; [2022-08-04]
    Keywords : Car subscriptions; Care by Volvo; Millennial consumers; loyalty; brand communities; social bonds on social media;

    Abstract : Introduction: Subscription is a fairly new phenomenon, with several arising innovations. One of these innovations is Care by Volvo. This business model counters ownership of cars to accessibility to cars, which several generations also seem to do. One of these generations are millennials which are the focus of this study. READ MORE

  5. 9. Driving Into the Ecosystem - Service Ecosystem Loyalty in the 2022 Car Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Rönnquist Fia; Laura Nedebock; [2022-08-04]
    Keywords : automotive industry; car-sharing; car subscription; car leasing; car purchase; access economy; service economy; servicification; brand loyalty; service loyalty; ecosystem loyalty;

    Abstract : This paper aims to add to the novel concept of ecosystem loyalty, specifically applied to the automobile industry. The automotive industry is shifting as part of general trends in sustainability, digitalization, servification, and shifting consumer values. READ MORE

  6. 10. Breaking the Time Preference : A study of home delivery

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Gustav Alvinsson; [2022]
    Keywords : Time preference; last-mile delivery; consumer preference; Tidspreferens; last-mile delivery; frakt; fraktpreferens; konsumentpreferenser;

    Abstract : Bakgrund. E-handel ökar ständigt, och med det även frakt av ehandelsvaror. Frakten som skrivs om i den här studien syftar till den frakt som sker mellan en återförsäljare och en slutkonsument. Denna är i texten kallad last-mile delivery. READ MORE