Essays about: "Corporate Strategy Phases"
Showing result 1 - 5 of 13 essays containing the words Corporate Strategy Phases.
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1. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. READ MORE
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2. Energy Management in Internal Networks for Increased Energy Efficiency : A Case Study at ProfilGruppen Extrusions AB
University essay from Linköpings universitet/EnergisystemAbstract : Around one third of the CO2-emissions in the world are estimated to be originating from the industrial sector. These emissions must be reduced dramatically and one of the ways of doing so is by improving energy efficiency. Energy efficiency aims to reduce the energy needed whilst ensuring the same amount and quality of goods and services. READ MORE
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3. A Conceptual Framework for Long-Term Strategic Foresight
University essay from Lunds universitet/InnovationsteknikAbstract : As global connectivity becomes the driver of value and vulnerability, new concerns are coming into the foreground that needs to be addressed – for example, the resource security-climate nexus, or the means of governing emerging technologies. The broader context and outset for this thesis is the defense and civil security landscape. READ MORE
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4. (Not) Flying into the future : International Business Air Travel from a Corporate Environmental Sustainability perspective
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Environmental sustainability has grown to become a widely discussed topic in today's society, putting great pressure on companies to limit their climate impact. Still, companies continue to use International Business Air Travel for strategic benefits, in an era where concepts such as “flight shame” are emerging. READ MORE
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5. Participatory Modelling for Carbon Footprint Analysis : A Case Study at DeLava
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Because of global warming, companies have started to tackle sustainability issues within their operations, but major uncertainties exist on how to establish a quantitative baseline of the current environmental performance of companies. Numerous investigations have been made to assess the carbon footprint of companies with a variety of methods, tools and strategies. READ MORE