Essays about: "Critical Metaphor Analysis"

Showing result 6 - 10 of 18 essays containing the words Critical Metaphor Analysis.

1. 6. Anti-corruption and opposition in Russia: Digital media and rhetorical strategies of Navalny

   University essay from Malmö universitet/Institutionen för globala politiska studier (GPS)

   Author : Oscar Andersson; [2021]
   Keywords : Navalny; corruption; digital media; rhetorical strategies; critical metaphor analysis;

   Abstract : What were the main goals in Navalny’s political agenda and how did this influence his rhetorical approach? This paper explores how Navalny and his aspirants were disqualified as political candidates in Russian elections, and how this affected his approach to being focused on contentious politics as it became the only viable means to push for political change in the country. Two of his most viral videos are analysed to investigate the rhetorical strategies he used to set frames on the political elite, and the main answers revolved around corruption, theft, and the self-image of Medvedev and Putin. READ MORE

3. 7. ”This isn’t a gold rush, it’s an arms race" : A critical discourse analysis of 2019’s “streaming war(s)” discourse in television trade press

   University essay from Stockholms universitet/JMK

   Author : Julia Lindblom; [2021]
   Keywords : Streaming wars; trade press; ideology; power geometry; television industry; SVOD; Netflix;

   Abstract : Streaming services such as Netflix have changed how television is produced and consumed. In 2019, the online video on demand market was topical, with big launches such as Disney+ and Apple TV+. This period in the streaming market was popularized in the press as the “streaming war(s). READ MORE

4. 8. From Battling to Bridge Building: Metaphors around Covid-19 in German Politics

   University essay from Lunds universitet/Kognitionsvetenskap

   Author : Victoria Wandsleb; [2021]
   Keywords : Cognitive Linguistics; Covid-19; Metaphors; Conceptual Metaphor Theory; Dynamic Discourse Studies; Critical Metaphor Analysis; Metaphor Identification Procedure; Explorative Corpus Analysis; Social Sciences;

   Abstract : The present study examines metaphor activity in German politics. It focuses on the question how metaphors contribute to a conceptualisation of the Covid-19 pandemic. The research question is answered with the help of a corpus-based analysis that qualitatively investigates debates in the German parliament between March and June 2020. READ MORE

5. 9. Revealing the Ceiling: A critical exploration of the barriers to female career advancement and how organizations can help overcome these by gender equality work

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : My Persson; [2020]
   Keywords : gender in organizations; glass ceiling; barriers to female career advancement; gender equality work; critical discourse analysis;

   Abstract : Women are underrepresented in organizations at large, especially at the top. Despite an increase in research about, and motives for studying, gender in organizations, there is a lack of qualitative studies about how organizations can do gender equality work (GEW) to overcome the barriers to female career advancement. READ MORE

6. 10. A climate for metaphors : an inquiry into the cognitive and discursive power of climate change metaphors, supported by a diachronic critical metaphor analysis of opinion articles published in three US newspapers

   University essay from Lunds universitet/Humanekologi

   Author : Kenneth Ravn; [2020]
   Keywords : climate change; political ecology; media; cognition; metaphor; discourse; sustainable development; ecological modernization; Social Sciences; Languages and Literatures;

   Abstract : The news media remains as one of the most important sources of societal uptake of climate change information. Its potential to covertly shape public perception and attitudes regarding climate change is therefore considerable but difficult to assess. READ MORE