Essays about: "Customer involvement"

Showing result 31 - 35 of 187 essays containing the words Customer involvement.

  1. 31. Showrooms: the future of online and offline retailers? - An explorative comparison of showrooms’ value contribution to the customer experience

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emma Pärsson; Beata Edlund; [2021]
    Keywords : Showrooms; Customer Experience; Online- and Offline Retailers; Polestar; IKEA; Availability; Personnel- and Technology; Physical Experience; Brand Awareness; Business and Economics;

    Abstract : Purpose: The purpose of this study is to investigate from a consumer perspective, showrooms’ value contribution to the customer experience, and if there are differences in contribution whether the company, opening a showroom, derives from online or offline formats. Methodology: Conducting the study philosophies of epistemology and ontology was regarded, where the social constructionism stance was employed. READ MORE

  3. 32. Reuse within the Business of Children's Toys : Contributing to a more circular and economically stable playtime

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Ella Kurland; Emelie Lundström; [2021]
    Keywords : ;

    Abstract : This report presents a master’s degree project in Integrated Product Design at KTH Royal Institute of Technology in Stockholm. The project was conducted on the behalf of Micki Leksaker AB,with the purpose to develop a service that promotes a more sustainable lifestyle and consumption of children’s toys. READ MORE

  4. 33. Generation Z has opened the can

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Emma Carlzon; Isabella Rammasi; [2021]
    Keywords : Snus; White tobacco-free snus; Generation Z; Branding strategies; Digital marketing; Symbolic Consumption; Influencer-marketing; Lyft; Social Sciences;

    Abstract : This study has examined the relationship between the increase in consumption of white snus among Generation Z in Sweden and the branding strategies used by the nicotine brand LYFT. The purpose of this research has been to gain an understanding of how a brand can market a regulated product to a young consumer segment by conducting strategic communication prefered by these young individuals. READ MORE

  5. 34. Customer Involvement in New Product Development. : Investigation of customer involvement in the development of a product in a clean-tech company in Sweden.

    University essay from Uppsala universitet/Industriell teknik

    Author : Ifeanyi Patrick Nwaokorie; [2021]
    Keywords : ;

    Abstract : .... READ MORE

  6. 35. Customer involvement in the creation of a value proposition for a start-up

    University essay from Mälardalens högskola/Akademin för innovation, design och teknik

    Author : Agnes Smith Jonasson; [2021]
    Keywords : Customer involvement; value proposition; value proposition canvas; start-up; EdTech sector; Kundinvolvering; värdeerbjudande; värdeerbjudande-canvas; nystartade företag; EdTech;

    Abstract : Background                   The single most important thing for a start-up is to define how they will satisfy their customers’ needs, as it is the key to survival. This can be done by creating a value proposition that presents the benefits of the product and/or service being sold. READ MORE