Essays about: "Customer involvement"

Showing result 26 - 30 of 187 essays containing the words Customer involvement.

  1. 26. A global pandemic’s influence on consumer behaviour : A quantitative study on how the social constraints due to COVID-19 has affected the engagement in post-purchase behaviour

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Evelina Damsjö; Fanni Mattsson; Amanda Olsson; [2021]
    Keywords : Consumer behaviour; COVID-19; Decision-making process; Post-purchase behaviour; Post-purchase engagement; EKB-model; Social technographic ladder; Social distancing; Millennials; Social media; Social shopping; Collective intelligence;

    Abstract : Since the COVID-19 outbreak, countless studies have been conducted about the pandemic regarding people's physical and mental health, but there is a significant gap on the persistent effects on consumer behaviour. Hence, this thesis aimed to investigate if there is a relationship between the social constraints as a consequence of the COVID-19 pandemic and the potential increased engagement of post-purchase behaviour. READ MORE

  3. 27. Cascading Loop Creation : a case study of how digitalisation brings fashion retail product service systems, business partners, and customers together.

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Ellen Feist; [2021]
    Keywords : Cascading Garment Flow; Product Service Systems; Customer and Business Partner Involvement; Digitalisation; Sustainable Performance; Fashion Retail.;

    Abstract : Background – Circular economy (CE) is gaining more and more importance in research, based on the great desire to change the linear fashion economy to a circular. A Product Service System (PSS) can contribute to the achievement of CE, as PSSs, such as take-back or repair services, bring back the garments to the fashion retail company into the CE. READ MORE

  4. 28. Acceptance Testing in Agile Software Development - Perspectives from Research and Practice

    University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknik

    Author : Nayla Nasir; [2021]
    Keywords : Acceptance testing; ATDD; Agile Software Development; practitioners’ perspective; industry-academia gap;

    Abstract : Context: Acceptance testing is an important activity that verifies the conformance of a system to its acceptance criteria. It aims to provide a detailed communication of domain knowledge and is used to evaluate whether the customer requirements are met. Existing literature lacks empirical evidence for acceptance testing. READ MORE

  5. 29. The Right Bricks for a World of Clicks - How the role of the physical fashion store is shifting in an increasingly digitalized market.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Vasileios Dimopoulos; Velitchko Velichkov; [2021]
    Keywords : Retail; Digitalization; Fashion; Omnichannel; Showrooming Webrooming;

    Abstract : Over the past decades, digitalization and e-commerce have transformed the retailing industry. Some sectors have seen it render the brick and mortar store all but obsolete; in others, it creates new opportunities for cross-channel synergies. READ MORE

  6. 30. Value co-creation: Enablers and risks during value proposition development : A case study in the IT industry

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Eric Danielsson; Alexander Stenman; [2021]
    Keywords : Value co-creation; Servitization; Collaborative value processes; Digitalization;

    Abstract : Purpose – The purpose of this study is to advance the understanding of what enablers and risks become evident in value co-creation and how they affect value proposition development. To fulfill this research purpose, the following research questions were derived: RQ1: What are the enablers that become evident during value co-creation in an IT context?, RQ2a: What are the risks that become evident during value co-creation in an IT context?, and RQ2b: How can IT service providers mitigate these risks during value proposition development? Method – The study is an exploratory inductive single case study of a specific business environment that revolves around related services in the IT industry. READ MORE