Essays about: "Customer research"

Showing result 16 - 20 of 2735 essays containing the words Customer research.

  1. 16. Business Model Changes in the Automobile Industry - A Single Case Study of Volvo Cars

    University essay from Göteborgs universitet/Graduate School

    Author : Nahid Salehi; [2023-07-19]
    Keywords : Business model; business model changes; strategy; automotive industry; Volvo Cars;

    Abstract : The automotive industry's fast-paced environment, digitalization, and electrification have shed light on the significance of the business model (BM) changes. Responding effectively and promptly to the initiative changes and trends is needed for the firms to have profitability. READ MORE

  3. 17. How to improve customer satisfaction with customer surveys and lean for retail

    University essay from Göteborgs universitet/Graduate School

    Author : Nahia Bilbao Gato; [2023-07-18]
    Keywords : lean for retail; customer satisfaction;

    Abstract : Introduction: This dissertation project is based on a collaboration between the author and Volvo Trucks Europe. To answer the research question of How to improve customer satisfaction with customer surveys and lean for retail? This study describes a qualitative study of improving customer satisfaction with lean for retail in the Volvo Trucks dealership network, specifically in the Northern European Market. READ MORE

  4. 18. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”

    University essay from Göteborgs universitet/Graduate School

    Author : William Nordlund; Mattias Johansson; [2023-07-03]
    Keywords : Brand Experience; Brand Communities; Brand loyalty; Sports Marketing; Sport fans;

    Abstract : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. READ MORE

  5. 19. When second time’s a charm - Exploring consumers’ temporal experiences within second-hand fashion shopping

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Stenmark; Klaudia Urda; [2023-07-03]
    Keywords : sustainable consumption; second-hand fashion shopping; shopping-as-practice; temporal experience; customer experience; circular practice;

    Abstract : Second-hand fashion has emerged as a more sustainable way of shopping, promoting the circular economy while offering unique styles for a cheaper price. Although consumers generally express a willingness to adopt a more sustainable fashion consumption, this is not mirrored in their actual engagement in second-hand fashion shopping. READ MORE

  6. 20. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

    University essay from Göteborgs universitet/Graduate School

    Author : Karin Gåsste; Antara Islam; [2023-07-03]
    Keywords : customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

    Abstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE